Guilherme P. in

Guilherme P.

Activist · DISC type Cd
Customer Relationship Management at Volkswagen Truck and Bus
📍 São Paulo, São Paulo, Brazil

Guilherme is a Digital Marketing and CRM leader at Volkswagen Truck and Bus with deep expertise in the automotive sector. Holding an MBA from FGV, he spearheads digital transformation initiatives focused on measurable results. Colleagues describe him as competent, organized, and an engaged partner in solving challenges.

He has a strong interest in the intersection of technology and personal development, particularly in Artificial Intelligence. Guilherme is also involved in creating content through lives and podcasts, demonstrating a passion for communication and continuous learning outside of his core role.

He was recognized with a "Mentes Brilhantes" (Bright Minds) award for his involvement in projects connecting people, technology, and business.

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Experience
19 Years
Current Role
Customer Relationship Management
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Guilherme shows up

Value Conscious
Observative
Logical And Quick

They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Guilherme cares about

Digital Transformation
Leads strategic digital initiatives, including website development, CRM, and chatbots, with a direct interface with the German holding company, TRATON.
Customer Experience
Focuses on creating omnichannel models and customer-centric strategies, exemplified by his work on a digital truck configurator integrated with the dealer network.
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Career

Work history

10-2021 - 1-2026
Customer Relationship Management
Volkswagen Truck and Bus
9-2020 - 10-2021
Digital Marketing and CRM
Hyundai Motor Brazil
11-2017 - 9-2020
Digital marketing Specialist
Hyundai Motor Brazil
9-2012 - 11-2017
Training Specialist
Hyundai Motor Brazil
1-2009 - 9-2012
Sales Training Instructor
Volswagen do Brasil
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2-2024 - 3-2025
Prgrama de Desenvolvimento de Lideranças
Fundação Dom Cabral
2011 - 2013
MBA
FGV - Fundação Getulio Vargas
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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