Guilherme P.

Activist
DISC Type : Cd

Customer Relationship Management at Volkswagen Truck and Bus

São Paulo, São Paulo, Brazil

Overview

Guilherme is a Digital Marketing and CRM leader at Volkswagen Truck and Bus with deep expertise in the automotive sector. Holding an MBA from FGV, he spearheads digital transformation initiatives focused on measurable results. Colleagues describe him as competent, organized, and an engaged partner in solving challenges.

He has a strong interest in the intersection of technology and personal development, particularly in Artificial Intelligence. Guilherme is also involved in creating content through lives and podcasts, demonstrating a passion for communication and continuous learning outside of his core role.

He was recognized with a "Mentes Brilhantes" (Bright Minds) award for his involvement in projects connecting people, technology, and business.

Personality Overview

Value Conscious

Observative

Logical And Quick

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Digital Transformation
Leads strategic digital initiatives, including website development, CRM, and chatbots, with a direct interface with the German holding company, TRATON.
Customer Experience
Focuses on creating omnichannel models and customer-centric strategies, exemplified by his work on a digital truck configurator integrated with the dealer network.
Data-Driven Strategy
Emphasizes measurable results through Martech, data analytics, and performance dashboards to inform and guide marketing and CRM strategies.

Media Appearances

Guilherme has no verified media appearances

Work History

10-2021 - 1-2026
Customer Relationship Management at Volkswagen Truck and Bus
9-2020 - 10-2021
Digital Marketing and CRM at Hyundai Motor Brazil
11-2017 - 9-2020
Digital marketing Specialist at Hyundai Motor Brazil
9-2012 - 11-2017
Training Specialist at Hyundai Motor Brazil
1-2009 - 9-2012
Sales Training Instructor at Volswagen do Brasil

Education

2-2024 - 3-2025
Prgrama de Desenvolvimento de Lideranças from Fundação Dom Cabral
2011 - 2013
MBA from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Customer Relationship Management at Volkswagen Truck and Bus
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Insights For Selling To Guilherme

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guilherme is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Guilherme

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Guilherme move?

  • Their decision making speed is somewhere in the middle.
  • Can Guilherme take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Guilherme

Personality Compatibility


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