Guillaume Barb in

Guillaume Barb

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Founder & CEO at RETAIL CIRCLE
📍 London, England, United Kingdom

Guillaume is the Founder and CEO of RETAIL CIRCLE, an AI-powered operating system for the luxury goods market. With over 13 years of experience managing stores for iconic brands like Louis Vuitton and Panerai, he is described as motivated and creative. He holds a degree from Management Business School.

Outside of his professional life, Guillaume has a keen interest in human performance and smart-home automation. He is also a certified Enriched Air (Nitrox) Diver, suggesting a passion for scuba diving and exploring the underwater world.

Unique fact: Guillaume holds a certification in Psychometrics assessment, covering Hogan Personality Inventory (HPI), Hogan Development Survey (HDS), and Motives, Values, Preferences Inventory (MVPI).

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Experience
10 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Guillaume cares about

AI in Luxury Retail
His company, RETAIL CIRCLE, is built to provide an AI-driven operating system for luxury merchants, focusing on hyper-personalization and scoring client intent.
Agentic Commerce
He is developing his platform to capitalize on what he identifies as the next $150 billion opportunity in agent-based e-commerce.
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Career

Work history

Founder & CEO
RETAIL CIRCLE
10-2017 - 4-2020
Boutique Manager
Officine Panerai
10-2015 - 10-2017
Manager
Louis Vuitton
1-2010 - 9-2015
Store Manager
Saint Laurent
In the press

Media appearances

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Education
2019 - 2020
Certification
City St George’s, University of London
Bachelor's degree
Management Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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