Guillaume Bourguignon

Examiner
DISC Type : cs

Directeur Achats, Collecte et Production Laitière at ALSACE LAIT

Strasbourg, Grand Est, France

Overview

Guillaume Bourguignon is a director at ALSACE LAIT, leading purchasing and milk procurement. With over 15 years of experience in the food industry and supply chain management, he has held roles at Lidl and Feyel-Artzner. He holds a Masters from EM Strasbourg Business School.

He recently began pursuing an Executive MBA at HEC Paris.

Personality Overview

Status Quo Seeker

Late Adopter

Overcautious

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Food Supply Chain
His career spans over 15 years in purchasing and supply chain management for food industry companies like ALSACE LAIT, FEYEL-ARTZNER, and Lidl.
Purchasing Strategy
A core responsibility in his current and past roles has been to define and deploy group-wide purchasing strategies, including for ingredients and packaging.
Leadership Development
He is currently enhancing his leadership skills by pursuing an Executive MBA at the prestigious HEC Paris.

Media Appearances

Guillaume has no verified media appearances

Work History

9-2023
Directeur Achats, Collecte et Production Laitière at ALSACE LAIT
9-2020 - 9-2023
Responsable Achats Groupe at ALSACE LAIT
9-2020
Responsable Achats Industriel et Supply Chain at FEYEL-ARTZNER
1-2017 - 4-2018
Responsable Industriel par intérim at FEYEL-ARTZNER
Responsable Achats pôle alimentaire at Lidl France SNC

Education

2006 - 2008
Master Achats et Supply Chain from EM Strasbourg Business School
2007 - 2008
Erasmus MA from University of Mannheim

More Information

Social Presence :

Prographics :

Exp : 6 Location : Strasbourg, Grand Est, France Job Level : N/A Designation : Directeur Achats, Collecte et Production Laitière at ALSACE LAIT
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Insights For Selling To Guillaume

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guillaume is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Guillaume

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Guillaume move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Guillaume take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Guillaume

Personality Compatibility


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