Guillaume Goudal
Critic · DISC type CGuillaume is a results-driven marketing leader with a self-described "digital DNA, " currently serving as the Head of Media for LOréal France. His career is focused on delivering trackable commercial outcomes through cutting-edge strategies, with previous leadership roles at GroupM and Wavemaker. He holds a Bachelors degree from Université Bordeaux Montaigne.
He has a stated appreciation for international connections, particularly showing a fondness for French-Australian news and culture. Guillaume values deep, strategic thinking and believes in scheduling dedicated time for it, asserting that being busy in meetings doesnt equate to getting meaningful work done.
He is a vocal advocate for evolving marketing metrics, championing the importance of true "attention" over simple brand awareness in a cluttered media landscape.
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It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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