Guillaume Goudal

Critic
DISC Type : C

Head Of Media France at L'Oréal

Greater Paris Metropolitan Region, France

Overview

Guillaume is a results-driven marketing leader with a self-described "digital DNA, " currently serving as the Head of Media for LOréal France. His career is focused on delivering trackable commercial outcomes through cutting-edge strategies, with previous leadership roles at GroupM and Wavemaker. He holds a Bachelors degree from Université Bordeaux Montaigne.

He has a stated appreciation for international connections, particularly showing a fondness for French-Australian news and culture. Guillaume values deep, strategic thinking and believes in scheduling dedicated time for it, asserting that being busy in meetings doesnt equate to getting meaningful work done.

He is a vocal advocate for evolving marketing metrics, championing the importance of true "attention" over simple brand awareness in a cluttered media landscape.

Personality Overview

Negotiator

Precise

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Media Effectiveness
He champions moving beyond simple viewability to focus on attention metrics that connect media KPIs directly to tangible business outcomes for brands.
Retail Media ROI
He actively discusses the strategic shift of advertising investments into retail media and emphasizes the critical importance of measuring its return on investment.
Post-Cookie Strategy
Advocates for proactive strategic planning to understand consumer needs, rather than relying on reactive tactics threatened by upcoming privacy changes.

Media Appearances

Guillaume has no verified media appearances

Work History

6-2022
Head Of Media France at L'Oréal
12-2016
Founder at Project Silver
1-2020 - 5-2022
Global Lead - LVMH Hub at GroupM
2-2018 - 5-2022
Digital Lead - LVMH at Wavemaker
3-2017 - 4-2018
Chief Product Officer at Wavemaker

Education

2002 - 2004
Bachelor's degree from Université Bordeaux Montaigne
2001 - 2002
Uncompleted from Université de Bordeaux

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Paris Metropolitan Region, France Job Level : N/A Designation : Head Of Media France at L'Oréal
URL has been copied!

Insights For Selling To Guillaume

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guillaume is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Guillaume

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Guillaume move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Guillaume take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Guillaume

Personality Compatibility


Other L'Oréal Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.