Guillermo Abellán Berenguer

Commander
DISC Type : D

Cofundador at Guale

Greater Alicante Area, Spain

Overview

Guillermo is a Decentralized Finance (DeFi) expert and the co-founder of DeFi Lab and Guale. With a background in economics and a long career in the traditional financial sector with Grupo Banco Santander, he now focuses on building DeFi applications and educating the public about blockchain technology.

His career pivot was sparked by a major global financial event that altered his perspective on traditional finance. He is passionate about building collaborative spaces, co-founding the "La Ola Blockchain" community in Alicante to organize meetups and bring together people interested in the technology.

Unique fact: Guillermo has set a professional goal to help onboard one billion users into the DeFi ecosystem by 2030.

Personality Overview

Impact-Driven

Decisive

Candid & Clear

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They respond well to strong and respectful communication.

Topics They Care About

DeFi Adoption
He co-founded Guale with the specific goal of bringing one billion users to DeFi by 2030 and runs DeFi Lab to provide education on the topic.
Blockchain Community
As a co-founder of "La Ola Blockchain" in Alicante, he actively organizes meetups to foster a local, multidisciplinary community focused on blockchain applications.
Crypto Market Analysis
He frequently posts analysis on the price of BTC, the role of market makers, and the influence of global economic trends on the crypto markets.

Media Appearances

Guillermo has no verified media appearances

Work History

1-2025 - 9-2025
Cofundador at Guale
11-2019 - 4-2020
BUIDLnetwork Ambassador at ConsenSys
5-2019 - 11-2020
Levante (Spain) aembassador at æternity blockchain
5-2019 - 11-2019
Wealth Manager at Acreciente Capital S.L.
5-2018
Co-Founder at La Ola Blockchain (Alicante)

Education

1986 - 1992
Licenciado en Ciencias Economicas y Empresariales from Universitat d'Alacant
1992 - 1993
Master en Direccion Comercial y Marketing from Universidad Pontificia Comillas

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Alicante Area, Spain Job Level : Leadership Designation : Cofundador at Guale
URL has been copied!

Insights For Selling To Guillermo

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guillermo is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Guillermo

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Guillermo move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Guillermo take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Guillermo

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.