Leandro Mazzetto

Inquirer
DISC Type : cd

LATAM Ambassador at Amasa

Greater Curitiba, Brazil

Overview

Leandro Mazzetto is a marketing leader with over 25 years of experience in fintech and Web3. He specializes in translating complex blockchain technologies into effective go-to-market strategies. As a founder and CEO of multiple ventures, he has a proven record of driving adoption and ecosystem growth, operating at the intersection of strategy, product, and execution.

Leandro is passionate about leveraging blockchain for social good, having founded a social impact NFT marketplace. He is deeply involved in the Web3 community, frequently participating in regional events, meetups, and podcasts to foster strategic partnerships and business development across Latin America. He is a graduate of the Federal University of Paraná.

He founded ImpactBlock. io, an NFT marketplace designed to help NGOs and social impact initiatives receive donations in cryptocurrency.

Personality Overview

Upfront

ROI Conscious

Hard To Convince

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Web3 Go-to-Market
He has a 25+ year career shaping go-to-market strategies and translating complex blockchain infrastructure into clear positioning that drives adoption and growth.
Decentralized Finance (DeFi)
As the CEO and Co-Founder of Investy Club, he is focused on making Decentralized Finance more accessible to the Brazilian consumer market.
Social Impact NFTs
He founded ImpactBlock. io, a marketplace that enables NGOs and social impact initiatives to receive crypto donations and sell products through NFTs.

Media Appearances

Leandro has no verified media appearances

Work History

7-2025
LATAM Ambassador at Amasa
9-2024 - 5-2025
Creative Director — Tingle (Banco PAN Account) at Tingle
5-2023
CEO & Co-Founder at Investy Club
12-2022 - 5-2023
Paraná Representative at Ethereum Brasil
3-2022
Fundador at ImpactBlock

Education

1996 - 1999
Federal University of Paraná from Universidade Federal do Paraná
2020 - 2021
Master of Business Administration - MBA from Universidade Positivo

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Curitiba, Brazil Job Level : Leadership Designation : LATAM Ambassador at Amasa
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Insights For Selling To Leandro

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leandro is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Leandro

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Leandro move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Leandro take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Leandro

Personality Compatibility


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