Guillermo Mascarell

Critic
DISC Type : C

Vice President Information Technology at Artisant Lane Furniture Collective

Dallas-Fort Worth Metroplex, United States

Overview

Guillermo Mascarell is the Vice President of Information Technology at Artisant Lane Furniture Collective, bringing extensive experience in IT, cybersecurity, and process improvement. His career spans the financial services and manufacturing industries, supported by a Masters Degree in IT Business Administration from the University of Phoenix. He is skilled in IT strategy, software architecture, and project management.

Guillermo demonstrates a commitment to personal and professional growth, holding certifications in "The Three Pillars of Effective Communication" and "High Performance Habits. " His interests include following major technology corporations like IBM and GE, indicating a focus on large-scale enterprise innovation and corporate strategy outside of his direct role.

He has a unique career trajectory, applying high-level IT and cybersecurity expertise from the financial sector to the furniture manufacturing industry.

Personality Overview

Precise

Critic

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Manufacturing Tech
As VP of IT at a furniture collective, he focuses on leveraging technology for manufacturing process improvement and managing IT infrastructure for multiple brands.
Financial Services IT
He has a demonstrated history working in the financial services industry with companies like BBVA and FIS, specializing in information technology and cybersecurity.
IT Strategy
His background emphasizes strategic skills in software architecture, data warehousing, and long-term IT planning to support business development goals.

Media Appearances

Guillermo has no verified media appearances

Work History

10-2021
Vice President Information Technology at Artisant Lane Furniture Collective
1-2019 - 10-2021
Director Information Technology at Texas Central
2017 - 1-2019
Information Technology at BBVA in the USA
4-2015 - 2017
Information Technology at Ingelli Com LLC
4-2013 - 4-2015
Senior Information Technology Manager at FIS

Education

Master's Degree from University of Phoenix
Associate's Degree from FASTA University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Dallas-Fort Worth Metroplex, United States Job Level : Senior Designation : Vice President Information Technology at Artisant Lane Furniture Collective
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Insights For Selling To Guillermo

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guillermo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Guillermo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Guillermo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Guillermo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Guillermo

Personality Compatibility


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