Gulshan Kumar

Researcher
DISC Type : Cs

Public Relations Assistant at Consortium Gifts

Delhi, India

Overview

Gulshan Kumar is a public relations professional at Consortium Gifts, where he focuses on crafting compelling brand narratives and managing reputation. He uniquely combines his corporate role with a strong academic background, including a Ph. D. from Amity University and experience as an assistant professor of mass communication.

Outside of work, Gulshan has a keen interest in media and the arts, demonstrated by his completion of a film appreciation course from the prestigious Film and Television Institute of India (FTII). He stays informed on business and technology by following The Wall Street Journal and IBM.

He holds certifications in both Crisis Communication and the Fundamentals of Digital Marketing, adding to his diverse skill set.

Personality Overview

Self-Disciplined

Detail Oriented

Cost Conscious

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Brand Storytelling
Focuses on crafting compelling narratives and building bonds that matter, emphasizing the creation of value over volume in his communications.
Crisis Communication
Holds a certification in this area and lists it as a core skill, indicating a professional interest in protecting and enhancing brand reputation during challenges.
Media Relations
Specializes in building and maintaining strong relationships with journalists and influencers to secure positive coverage, a key part of his PR expertise.

Media Appearances

Gulshan has no verified media appearances

Work History

2-2025
Public Relations Assistant at Consortium Gifts
5-2022 - 2-2025
Assistant Professor at Amity University, Greater Noida Campus
10-2021 - 4-2022
Assistant Professor at JIMS ,Vasant Kunj
2-2020 - 10-2021
Assistant Professor of Journalism and Mass Communication at Noida-International-University
9-2019 - 2-2020
Content Writer at Indie News

Education

2016 - 2018
MA Mass Communication from Banaras Hindu University
8-2021 - 7-2026
Doctor of Philosophy - PhD from Amity University Gwalior

More Information

Social Presence :

Prographics :

Exp : 6 Location : Delhi, India Job Level : Junior Designation : Public Relations Assistant at Consortium Gifts
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Insights For Selling To Gulshan

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gulshan is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Gulshan

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Gulshan move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Gulshan take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Gulshan

Personality Compatibility


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