Guru Prasath

Inquirer
DISC Type : cd

Director of Customer Revenue at Kovai.co

Coimbatore, Tamil Nadu, India

Overview

Guru Prasath is a SaaS sales leader with over 13 years of experience in market expansion, customer success, and strategic partnerships. Holding an MBA and an MS from the University at Buffalo, he excels at sales forecasting and growing customer revenue. Colleagues describe him as a driven, enthusiastic, and consummate sales professional.

His key career highlight includes establishing and building the APAC, Japan, and MEA markets from inception during his time as Director of Strategic Sales.

Personality Overview

Demanding

Upfront

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Global Market Expansion
He successfully established and scaled the APAC, Japan, and MEA markets from scratch in a previous role, demonstrating a core strength in entering new regions.
Strategic Partnerships
His experience includes developing reseller and MSP strategies and engaging with technology alliance partners to drive growth.
SaaS Sales Leadership
With over 13 years in the field, his entire career is focused on leading SaaS sales, exceeding quotas, and building high-performing teams.

Media Appearances

Guru has no verified media appearances

Work History

12-2025
Director of Customer Revenue at Kovai.co
9-2022 - 9-2025
Director of Strategic Sales at SecureW2
5-2021 - 8-2022
Sales Account Director at AppViewX
3-2020 - 4-2021
Associate Vice President at AppViewX
7-2019 - 2-2020
Regional Field Sales Manager - Asia Pacific at AppViewX

Education

2010 - 2012
Master's degree(MS) from University at Buffalo
2010 - 2012
Master of Business Administration (MBA) from Amrita School of Business, Bangalore

More Information

Social Presence :

Prographics :

Exp : 12 Location : Coimbatore, Tamil Nadu, India Job Level : Mid-senior Designation : Director of Customer Revenue at Kovai.co
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Insights For Selling To Guru

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guru is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Guru

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Guru move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Guru take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Guru

Personality Compatibility


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