Gustavo Aristizabal

Critic
DISC Type : C

Data Analyst. at Freelance

Colombia

Overview

Gustavo is a Data Engineer with a unique background, combining 15 years of B2B sales leadership in the LATAM foodservice market with the technical soul of a professional chef. He specializes in location intelligence, ETL processes, and data storytelling using Python, SQL, and Snowflake. Colleagues describe him as "competent" and "focused".

Outside of his data-focused role, Gustavo maintains a connection to his culinary roots through his kitchen garden. He is passionate about his career transformation, having consciously traded his chefs knife for a new toolkit in technology and data analytics, driven by a desire to solve complex problems in his industry.

He has successfully transitioned from a Corporate Chef and Senior Account Manager to a Data Engineer, focusing on the future of data-driven asset management.

Personality Overview

Critic

Information Seeker

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Data-Driven Foodservice
He is focused on applying data skills to optimize operational tasks like TCO forecasts and strategic asset management for food production equipment.
Career Transformation
He often discusses his personal journey of trading a "Chef's knife for Python, " moving from executive sales and culinary arts into data engineering and GenAI.
Location Intelligence
Leverages geospatial data (GIS) for site selection, territory optimization, and market expansion, a core part of his freelance data analysis work.

Media Appearances

Gustavo has no verified media appearances

Work History

2023
Data Analyst. at Freelance
2016 - 2023
Senior Account Manager at Industrial Taylor S.A.S.
2013 - 2016
Corporate Chef at Welbilt Inc.
2010 - 2013
Sales Manager at Berta Cozinhas

Education

2025 - 2025
Databases for Data Scientists Specialization from University of Colorado Boulder
2025 - 2025
Professional Data Analyst from Coursera

More Information

Social Presence :

Prographics :

Exp : 16 Location : Colombia Job Level : Mid-senior Designation : Data Analyst. at Freelance
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Insights For Selling To Gustavo

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gustavo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Gustavo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Gustavo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Gustavo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Gustavo

Personality Compatibility


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