GUSTAVO BARAJAS RODRIGUEZ

Critic
DISC Type : C

Director General Corporativo at CORPORATIVO ELIZALDE

Guadalajara, Mexico Metropolitan Area

Overview

Gustavo Barajas Rodriguez is a versatile Director General with extensive experience in financial modeling, strategic change, and corporate leadership across diverse sectors. Educated at IESE Business School, he is recognized for driving efficiency and results. People who have worked with him describe him as honest, responsible, and a professional with great leadership capacity.

He is an agent of change, focusing on achieving results through teamwork and a strong sense of responsibility. He has successfully led financial restructuring, implemented new quality management systems, and managed complex agricultural supply chains.

He led his team at Impulsora Agrícola to a record-breaking harvest, collecting over half a million tons of malting barley.

Personality Overview

Critic

Precise

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Agribusiness Leadership
As Director General of Impulsora Agrícola (Grupo Modelo), he managed the entire malting barley supply chain, delivering 800, 000 tons annually and achieving record harvests.
Financial Turnaround
Led the financial restructuring of a concession at Mota-Engil, including a successful bond issuance on the Bolsa Mexicana de Valores to provide liquidity and confidence.
Operational Excellence
At Kantek, he implemented a new ERP, a new quality management system, and led the company to achieve ISO 9001-2015 certification.

Media Appearances

GUSTAVO has no verified media appearances

Work History

9-2024
Director General Corporativo at CORPORATIVO ELIZALDE
1-2022 - 8-2024
Director general at Kantek
8-2017 - 12-2021
DIRECTOR GENERAL ADJUNTO & FINANCIERO at Mota-Engil
3-2014 - 7-2017
DIRECTOR GENERAL IMPULSORA AGRÍCOLA at Grupo Modelo
6-2008 - 3-2014
DIRECTOR DE ADMINISTRACIÓN Y FINANZAS en IMPULSORA AGRICOLA at HEINEKEN MÉXICO

Education

2-2021 - 8-2021
ALTA DIRECCION from IESE Business School
2-2021 - 7-2021
Diplomatura from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 17 Location : Guadalajara, Mexico Metropolitan Area Job Level : Mid-senior Designation : Director General Corporativo at CORPORATIVO ELIZALDE
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Insights For Selling To GUSTAVO

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with GUSTAVO is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from GUSTAVO

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will GUSTAVO move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can GUSTAVO take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And GUSTAVO

Personality Compatibility


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