Guus Van Deelen

Evaluator
DISC Type : DCS

Founder, proud member, and concierge at Learning Alliance

The Randstad, Netherlands

Overview

Guus is a strategic L&D and HR architect, author, and the founder of Learning Alliance. He focuses on shifting L&D from an executor to a strategic partner that drives measurable business results. He studied leadership at Harvard and is described by colleagues as proactive, professional, and constructively critical.


His book on organizing L&D, "Leren Organiseren, " is already in its third printing, showing his significant influence on the field in the Netherlands.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Strategic L&D
His work centers on transforming L&D into a strategic business partner, aligning learning initiatives directly with measurable performance goals and business outcomes.
AI in Learning
As the author of the "AI L&D Playbook, " he writes about using AI to solve business problems, cautioning against creating reactive, mandatory e-learning courses.
Measurable Business Impact
He consistently advocates for moving beyond training metrics to focus on demonstrating tangible improvements in employee performance and achieving key business objectives.

Media Appearances

Guus has no verified media appearances

Work History

3-2020
Founder, proud member, and concierge at Learning Alliance
9-2018
L&D / HR / Talent / Change Manager (Interim) | Consultant at Guus van Deelen Consultancy
8-2023
Manager Talent Development A.I. at 's Heeren Loo
10-2022 - 1-2023
Strategic learning and development consultant at Erasmus MC
5-2022 - 12-2022
Global HR Change Leader   at TomTom

Education

2015 - 2015
Fundamentals of leadership program from Harvard Business School Executive Education
2017 - 2017
Root Cause Analysis (certified facilitator) from Co-think

More Information

Social Presence :

Prographics :

Exp : 6 Location : The Randstad, Netherlands Job Level : Leadership Designation : Founder, proud member, and concierge at Learning Alliance
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Insights For Selling To Guus

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guus is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Guus

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Guus move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Guus take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Guus

Personality Compatibility


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