Guy Farmer in

Guy Farmer

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Commercial Director at Holland & Barrett
📍 Little Bytham, England, United Kingdom

Guy Farmer is the Chief Commercial Officer at Holland & Barrett, leveraging over 30 years of experience from leadership roles at The Very Group, Walgreens Boots Alliance, and LOréal. He is a strategic business builder with expertise in brand development and retail transformation, holding a degree in Classics from the University of Oxford.

Based on his interests, Guy appears passionate about innovation and new ideas, suggested by his following of TED Conferences. He also shows an interest in sustainable food systems through his engagement with River Cottage HQ, known for its focus on organic farming and local produce.

He holds a degree in Classics from the University of Oxford, an uncommon and distinctive academic background for a commercial leader in the retail industry.

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Experience
32 Years
Current Role
Commercial Director
Job Level
Mid-senior
Location
Little Bytham, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Guy cares about

Health & Wellness Retail
As Chief Commercial Officer at Holland & Barrett, he drives the commercial strategy and recently expanded market reach through a key partnership with online retailer Ocado.
Retail Sustainability
He led a partnership with data platform Provenance to validate sustainability claims, meeting consumer demand for transparency and reinforcing the company's commitment to ethical products.
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Career

Work history

4-2022
Commercial Director
Holland & Barrett
10-2020 - 12-2021
Retail Transformation Director
The Very Group
9-2019 - 9-2020
Group Trading Director
The Very Group
12-2015 - 7-2019
Vice President and Global Brands Director
Walgreens Boots Alliance
9-2011 - 12-2015
Trading Director Boots UK and Member of Boots UK and Eire Operating Committee
Walgreens Boots Alliance
In the press

Media appearances

Holland & Barrett Partners with Provenance to Support Customers to .... Featured in Holland & Barrett Corporate News
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Education
1987 - 1991
Classics
University of Oxford
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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