Rachel Chatterton

Inspirer
DISC Type : id

Director of Product Development at Holland & Barrett

London, England, United Kingdom

Overview

Rachel is an accomplished Product Development Director with over 17 years of experience at market-leading brands including Holland & Barrett, M&S, Starbucks, and Gousto. She has a proven record of leading large teams to deliver commercially successful food, beverage, and wellness products. Colleagues describe her as a pleasure to work with.

Rachel is passionate about demystifying the health and wellness market for consumers. She actively shares her insights on future wellness trends and has a focus on the link between nutrition, cognitive fitness, and overall wellbeing. She has a Bachelor of Science from the University of East Anglia.

She was instrumental in launching over 1, 000 new and upgraded product lines at Holland & Barrett, significantly transforming their food, beverage, and supplement offerings.

Personality Overview

Decisive

Achievment Oriented

Generous

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Wellness Trends
She frequently speaks on and contributes to reports about future wellness trends, such as for Marie Claire and the BBC, and recently launched H&B's annual trends report.
Product Innovation
Her career is defined by launching hundreds of new products and transforming product lines at major brands like Holland & Barrett, M&S, and Starbucks.
Food & Beverage
She has deep expertise in food and beverage development, having led these functions at several globally recognized retail and food service companies.

Media Appearances

Holland & Barrett's Food Innovation Journey with Rachel Chatterton. Featured in Apple Podcasts

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The new episode is OUT NOW! Today, we are thrilled to welcome Rachel Chatterton – Director of Product Development, Holland & Barrett. Featured in Facebook (Amy Wilkinson Coach)

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Rachel Chatterton, Holland & Barrett | 2025 Trend Summit. Featured in YouTube

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Work History

10-2024
Director of Product Development at Holland & Barrett
2-2022 - 10-2024
Head of Food and Beverage Development at Holland & Barrett
11-2019 - 12-2021
Head of Product at Marks and Spencer
3-2019 - 11-2019
Food Development Director at Gousto
6-2016 - 5-2019
Senior Innovation Manager EMEA at Starbucks

Education

2003 - 2006
BSC from University of East Anglia

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Product Development at Holland & Barrett
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Rachel

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Rachel take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Rachel

Personality Compatibility


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