Hadi Lotfi

Observer
DISC Type : ci

Managing Director at THE MARCOM ENGINE

Greater Munich Metropolitan Area, Germany

Overview

Hadi Lotfi is the Managing Director at THE MARCOM ENGINE, building on an extensive career in digital marketing technologies and solution consulting with the Plan. Net Group. His expertise is grounded in his studies in Electrical Engineering and Information Technology at the Technical University of Munich.

He shows a strong commitment to his global teams, often traveling to locations like Mumbai to personally engage with colleagues. This highlights his passion for fostering international collaboration and driving business expansion through strong team dynamics.

He is pioneering the use of "Synthetic Customer Agents"—AI personas based on ideal customer profiles—to test creative marketing concepts and accelerate iteration cycles.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

AI in Marketing
He is actively using internally developed AI agents to reduce friction in marketing processes, from realistic image generation to testing creative concepts with synthetic customer personas.
Data Science
He leads and is actively expanding his teams in digital analytics, data science, and CRM, hiring for data scientists and engineers to drive the company's data-centric journey.
Marketing Technology
His career has been focused on developing and operating marketing technology platforms, including specific expertise within the Adobe ecosystem.

Media Appearances

Hadi has no verified media appearances

Work History

7-2024
Managing Director at THE MARCOM ENGINE
8-2022 - 7-2024
General Manager at Plan.Net Group
1-2022 - 7-2022
Unit Lead Platform at Plan.Net Group
9-2018 - 12-2021
Director Digital Marketing Technologies & Solution Consulting at Plan.Net Group
6-2016 - 8-2018
Head of eBusiness Solution at Plan.Net Group

Education

Elektrotechnik und Informationstechnik EI&IT from Technical University of Munich

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Munich Metropolitan Area, Germany Job Level : Mid-senior Designation : Managing Director at THE MARCOM ENGINE
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Insights For Selling To Hadi

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hadi is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Hadi

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Hadi move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Hadi take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Hadi

Personality Compatibility


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