Hailey Parks

Critic
DISC Type : C

Senior Manager Category Management at The Hershey Company

Lancaster Metropolitan Area, United States

Overview

Hailey Parks is a Senior Manager of Category Management at The Hershey Company, where she has progressed through various sales and analyst roles. A graduate of Elizabethtown College, she excels at managing key retail accounts, driving category growth, and developing innovative distribution models for seasonal and snacking portfolios.

Hailey has demonstrated a strong aptitude for business leadership from an early stage in her career. She was an active member of the Delta Mu Delta Business Honor Society and achieved national recognition as a "Future Business Leader" for her skills and competitive drive.

In 2024, Hailey was honored to receive the "HBC/GM Vendor of the Year Award" from Harris Teeter on behalf of The Hershey Company.

Personality Overview

ROI Driven

Negotiator

Information Seeker

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Retail Partnerships
Her experience as a Customer Sales Executive for Harris Teeter and winning a vendor of the year award underscores her focus on creating strong, collaborative retail relationships.
Category Growth Strategy
As a former Category Captain, she has direct experience using planograms, promotions, and pricing to drive growth for the entire confection category in large retail environments.
Seasonal Distribution
Previously developed a new distribution model focused on Hershey's seasonal portfolio to close significant gaps, indicating a focus on specialized and timely product strategies.

Media Appearances

Hailey has no verified media appearances

Work History

6-2025
Senior Manager Category Management at The Hershey Company
10-2022 - 6-2025
Customer Sales Executive at The Hershey Company
10-2020 - 10-2022
Category Consultant at The Hershey Company
6-2018 - 9-2020
Category Analyst, Seasons at The Hershey Company
5-2018 - 6-2018
Category Analyst, Snacks at The Hershey Company

Education

2014 - 2018
Bachelor’s Degree from Elizabethtown College
2010 - 2014
High School from Pleasant Valley High School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Lancaster Metropolitan Area, United States Job Level : Middle Designation : Senior Manager Category Management at The Hershey Company
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Insights For Selling To Hailey

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hailey is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Hailey

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Hailey move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Hailey take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Hailey

Personality Compatibility


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