Hailey Parks in

Hailey Parks

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Senior Manager Category Management at The Hershey Company
📍 Lancaster Metropolitan Area, United States

Hailey Parks is a Senior Manager of Category Management at The Hershey Company, where she has progressed through various sales and analyst roles. A graduate of Elizabethtown College, she excels at managing key retail accounts, driving category growth, and developing innovative distribution models for seasonal and snacking portfolios.

Hailey has demonstrated a strong aptitude for business leadership from an early stage in her career. She was an active member of the Delta Mu Delta Business Honor Society and achieved national recognition as a "Future Business Leader" for her skills and competitive drive.

In 2024, Hailey was honored to receive the "HBC/GM Vendor of the Year Award" from Harris Teeter on behalf of The Hershey Company.

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Experience
11 Years
Current Role
Senior Manager Category Management
Job Level
Middle
Location
Lancaster Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Hailey cares about

Retail Partnerships
Her experience as a Customer Sales Executive for Harris Teeter and winning a vendor of the year award underscores her focus on creating strong, collaborative retail relationships.
Category Growth Strategy
As a former Category Captain, she has direct experience using planograms, promotions, and pricing to drive growth for the entire confection category in large retail environments.
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Career

Work history

6-2025
Senior Manager Category Management
The Hershey Company
10-2022 - 6-2025
Customer Sales Executive
The Hershey Company
10-2020 - 10-2022
Category Consultant
The Hershey Company
6-2018 - 9-2020
Category Analyst, Seasons
The Hershey Company
5-2018 - 6-2018
Category Analyst, Snacks
The Hershey Company
In the press

Media appearances

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Education
2014 - 2018
Bachelor’s Degree
Elizabethtown College
2010 - 2014
High School
Pleasant Valley High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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