Larry Thomas

Observer
DISC Type : ic

Retired at Retired

Hummelstown, Pennsylvania, United States

Overview

Larry is a retired consumer packaged goods professional with extensive experience at The Hershey Company and Kraft Foods. He specialized in developing merchandising solutions and translating strategic direction into sales growth. People who have worked with him describe him as down-to-earth, knowledgeable, and helpful, and he holds a BS from Salisbury University.

His interests suggest a strong connection to academia and university communities, specifically with Salisbury University, his alma mater, and Providence College. This indicates a potential passion for collegiate events, alumni relations, or higher education engagement.

He was responsible for the project management and execution of all key customer events at The Hershey Companys Global Customer Insights Center.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Retail Merchandising
Managed and developed merchandising solutions for major US food, drug, and mass customers while at The Hershey Company.
Customer Insights
Led initiatives at Hershey's Global Customer Insights Center, focusing on translating strategic direction into actions that drive sales.
CPG Sales Strategy
His career at both Kraft Foods and The Hershey Company involved managing national customer accounts and driving category sales growth.

Media Appearances

Larry has no verified media appearances

Work History

10-2021
Retired at Retired
10-2014 - 10-2021
Senior Mgr. Insights Driven Performance/Global Customer Insights Center at The Hershey Company
4-2007
Merchandising Experience Manager at The Hershey Co.
4-1979 - 4-2007
National Customer Manager at Kraft Foods

Education

1975 - 1978
BS from Salisbury University

More Information

Social Presence :

Prographics :

Exp : 46 Location : Hummelstown, Pennsylvania, United States Job Level : Middle Designation : Retired at Retired
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Insights For Selling To Larry

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larry is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Larry

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Larry move?

  • They like to analyze well and then make their decisions.
  • Can Larry take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Larry

Personality Compatibility


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