Haipeng Chen

Initiator
DISC Type : Di

VP, Business Insights and Analytics at OpenEvidence

Cary, North Carolina, United States

Overview

Haipeng Chen is the VP of Business Insights and Analytics at OpenEvidence, with over 15 years of experience in strategic planning and commercial analytics within the life sciences. An innovative leader, he leverages his MBA from Kellogg and an advanced science background to transform data into a competitive advantage and build effective, cross-functional teams.

Originally from China, Haipeng has extensive international experience, having worked and conducted business in the United States and the EU. This global perspective informs his strategic mindset and ability to navigate complex market dynamics across different cultures.

Unique fact: While at Cornerstone Therapeutics, he assessed business development opportunities, including six product acquisitions with a combined deal value of over $200 million.

Personality Overview

Confident

Friendly Challenger

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Generative AI in Pharma
His team at Axtria won an award for a poster on a cutting-edge Agentic AI solution at the Pharmaceutical Management Science Association (PMSA) Annual Conference.
AI Adoption Strategy
He has shared thoughts on the importance of focusing on workflow design, change management, and measurable outcomes to ensure AI investment translates to real-world user adoption.
Customer Experience (CX)
At Chiesi USA, he served on the executive leadership team and led a strategic initiative to create a new customer experience operating model.

Media Appearances

Haipeng has no verified media appearances

Work History

7-2025
VP, Business Insights and Analytics at OpenEvidence
2-2023 - 7-2025
Senior Director, Decision Science at Axtria - Ingenious Insights
10-2019 - 2-2023
Senior Director, Corporate Development & Business Knowledge at Chiesi USA, Inc.
1-2014 - 10-2019
Senior Director, Decision Support; Director, Decision Support at Chiesi USA, Inc.
11-2008 - 12-2013
Senior Manager Business Intelligence; Associate Product Manager at Cornerstone Therapeutics Inc.

Education

2004 - 2006
MBA from Northwestern University - Kellogg School of Management
Executive Education from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 25 Location : Cary, North Carolina, United States Job Level : Senior Designation : VP, Business Insights and Analytics at OpenEvidence
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Insights For Selling To Haipeng

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Haipeng is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Haipeng

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Haipeng move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Haipeng take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Haipeng

Personality Compatibility


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