Hal Werner

Commander
DISC Type : D

Senior Manager, Digital Strategy & Optimization at BMC Helix

Dallas-Fort Worth Metroplex, United States

Overview

Hal Werner is a digital marketing leader specializing in B2B SaaS, with a proven history of driving demand generation and transformative content strategies. He focuses on using data to uncover insights and shape advantages. He holds a BS from The University of Texas at Austin and is described as talented, creative, and knowledgeable.

Outside of his professional work, Hal maintains a connection to his alma mater and follows college sports. He is an alumnus of The University of Texas at Austin and likely keeps up with their athletic programs.

At a previous role, he successfully reduced the companys paid search cost per SQL by an impressive 85% within a two-year period.

Personality Overview

Decisive

Strong-Willed

Candid & Clear

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. They respond well to strong and respectful communication.

Topics They Care About

Data-Driven Strategy
He emphasizes starting with data to uncover insights and believes a key skill is separating signal from noise amongst mountains of information.
Demand Generation
His experience includes generating a 9-figure digital demand pipeline and significantly reducing cost per SQL, demonstrating a focus on impactful lead creation.
Martech Optimization
In a recent role at BMC Helix, he was a major contributor to a project that successfully cut the company's martech stack by 60%.

Media Appearances

Hal has no verified media appearances

Work History

4-2025
Senior Manager, Digital Strategy & Optimization at BMC Helix
7-2023 - 3-2025
Senior Manager, Digital Optimization at BMC Software
6-2022 - 7-2023
Global Director, Digital Marketing & Strategy at Mitel
4-2019 - 6-2022
Global Manager, Digital Marketing & Strategy at Mitel
10-2017 - 3-2019
Global SEO & PPC Manager at Mitel

Education

2002 - 2006
BS from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 18 Location : Dallas-Fort Worth Metroplex, United States Job Level : Middle Designation : Senior Manager, Digital Strategy & Optimization at BMC Helix
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Insights For Selling To Hal

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hal is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Hal

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Hal move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Hal take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Hal

Personality Compatibility


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