Hal Werner in

Hal Werner

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Senior Manager, Digital Strategy & Optimization at BMC Helix
📍 Dallas-Fort Worth Metroplex, United States

Hal Werner is a digital marketing leader specializing in B2B SaaS, with a proven history of driving demand generation and transformative content strategies. He focuses on using data to uncover insights and shape advantages. He holds a BS from The University of Texas at Austin and is described as talented, creative, and knowledgeable.

Outside of his professional work, Hal maintains a connection to his alma mater and follows college sports. He is an alumnus of The University of Texas at Austin and likely keeps up with their athletic programs.

At a previous role, he successfully reduced the companys paid search cost per SQL by an impressive 85% within a two-year period.

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Experience
18 Years
Current Role
Senior Manager, Digital Strategy & Optimization
Job Level
Middle
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Hal cares about

Data-Driven Strategy
He emphasizes starting with data to uncover insights and believes a key skill is separating signal from noise amongst mountains of information.
Demand Generation
His experience includes generating a 9-figure digital demand pipeline and significantly reducing cost per SQL, demonstrating a focus on impactful lead creation.
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Career

Work history

4-2025
Senior Manager, Digital Strategy & Optimization
BMC Helix
7-2023 - 3-2025
Senior Manager, Digital Optimization
BMC Software
6-2022 - 7-2023
Global Director, Digital Marketing & Strategy
Mitel
4-2019 - 6-2022
Global Manager, Digital Marketing & Strategy
Mitel
10-2017 - 3-2019
Global SEO & PPC Manager
Mitel
In the press

Media appearances

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Education
2002 - 2006
BS
The University of Texas at Austin
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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