Hala Borno

Questioner
DISC Type : c

Founder, Chief Executive Officer at Trial Library

San Francisco, California, United States

Overview

Hala Borno is the Founder and CEO of Trial Library, an AI-enabled platform focused on advancing access to precision medicine. A medical oncologist and Associate Professor at UCSF specializing in genitourinary cancers, she earned her MD from the University of North Carolina at Chapel Hill and has published over 100 peer-reviewed papers.

Her personal background as a refugee from the first Gulf War has given her a deep conviction to serve vulnerable populations. She identifies most importantly as a mother of three and balances her demanding career with a supportive partner and healthy routines, including regular physical activity.

She spun out her public benefit company, Trial Library, directly from her own academic research at UCSF on health equity.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Health Equity
Her research and the mission of her company, Trial Library, are centered on promoting diversity and inclusion in clinical trials to address cancer disparities.
AI in Healthcare
Founder of an AI-enabled clinical trial platform and speaks at forums about how AI is reshaping healthcare and research.
Clinical Trial Access
Dedicated to removing barriers to clinical trial participation for diverse populations, a core focus of her research and her company's mission.

Media Appearances

Dr. Hala Borno in Conversation with Dr. Douglas Flora. Featured in Trial Library Blog

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Trial Library Platform Expands Clinical Trial Access for Patients (Interview with Hala Borno). Featured in UroToday

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Trial Library Emerges Out of Stealth with $5 Million in Seed Funding Led by Lux Capital. Featured in PR Newswire

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Work History

3-2022
Founder, Chief Executive Officer at Trial Library
7-2021 - 3-2022
Co-Medical Director Genitourinary Medical Oncology at UCSF Medical Center
6-2021 - 3-2022
Lead, Recruitment Science Research Hub at UCSF Medical Center
2018
Associate Professor at UCSF Medical Center
6-2016 - 7-2018
Medical Oncology Fellow Physician at UCSF Medical Center

Education

Bachelor of Science (BS) from The University of North Carolina at Chapel Hill
Doctor of Medicine (M.D.) from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco, California, United States Job Level : Leadership Designation : Founder, Chief Executive Officer at Trial Library
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Insights For Selling To Hala

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hala is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Hala

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hala move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Hala take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Hala

Personality Compatibility


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