Haley Hernandez

Visionary
DISC Type : Ds

Senior Business Development Representative at Reggora

Ponchatoula, Louisiana, United States

Overview

Haley Hernandez is a Senior Business Development Representative at Reggora, leveraging over 20 years of experience in real estate lending and valuation to enhance appraisal processes. With a background as a loan originator and appraiser, she is described by colleagues as efficient, dependable, and a leader.

Outside of work, Haley is a passionate conservationist and outdoors sportswoman. She is the publisher of "The Chocolate Paws, " a publication dedicated to waterfowl hunters and retrievers. She also has entrepreneurial experience, having founded and operated a mobile bartending business for three successful years.

She once had the unique experience of appraising a haunted house.

Personality Overview

Objective Evaluator

Goal-Oriented

Risk Tolerant

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Appraisal Innovation
Her role at Reggora focuses on driving efficiency and innovation in appraisal management software for mortgage lenders and appraisers.
Real Estate Valuation
Has over two decades of experience in the field, including hands-on work as a Residential Real Estate Appraiser in Southeast Louisiana.
Waterfowl Hunting
Publishes "The Chocolate Paws, " which is specifically dedicated to waterfowl hunters and their retriever dogs, indicating a deep personal passion.

Media Appearances

Haley has no verified media appearances

Work History

1-2025
Senior Business Development Representative at Reggora
11-2023 - 1-2025
Business Development Representative at Reggora
1-2013
Residential Real Estate Appraiser at Murphy Appraisal Services LLC
11-2019 - 11-2022
Owner at The Perfect Pour, LLC
10-2017 - 4-2018
Damage Assessor at The Workforce Group

Education

1999 - 2003
Marketing/Construction Technology from Southeastern Louisiana University
Nutritionist from International Sports Sciences Association

More Information

Social Presence :

Prographics :

Exp : 12 Location : Ponchatoula, Louisiana, United States Job Level : Junior Designation : Senior Business Development Representative at Reggora
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Insights For Selling To Haley

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Haley is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Haley

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Haley move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Haley take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Haley

Personality Compatibility


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