Hanane Chedani

Critic
DISC Type : C

Brand Director at Sanoflore

Greater Paris Metropolitan Region, France

Overview

Hanane Chedani is a Brand Director at Sanoflore with over 15 years of experience in global marketing for major companies like Puig and LOréal. She specializes in brand strategy, innovation, and Asian market development, particularly with a focus on China. Hanane holds Masters degrees from HEC Paris and SKEMA Business School.

There is no publicly available information about her personal life.

She has specific expertise in developing and implementing Corporate Social Responsibility (CSR) strategies within the beauty sector.

Personality Overview

Negotiator

ROI Driven

Precise

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

CSR in Beauty
Her profile explicitly lists "CSR strategy development" as a key area of expertise, reflecting a commitment to responsible brand building.
Direct-to-Consumer
She highlights "Direct To Consumer expertise, " showing a focus on building direct brand-customer relationships in the digital age.
Asian Market Expansion
Her background includes "Asian markets development with chinese growth focus, " a critical skill for scaling global beauty brands.

Media Appearances

Hanane has no verified media appearances

Work History

3-2024
Brand Director at Sanoflore
1-2020
Global Marketing Development Director @Laboratoires Dermatologiques d'Uriage at Puig
9-2017 - 12-2019
International Marketing Manager @Laboratoires Dermatologiques d'Uriage at Puig
6-2014 - 9-2017
International Senior Brand Manager at Laboratoires Dermatologiques d'Uriage
2-2011 - 5-2014
Group Manager at LABORATOIRE NATIVE

Education

2006 - 2007
Master from HEC Paris
2001 - 2005
Master from SKEMA Business School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Paris Metropolitan Region, France Job Level : Mid-senior Designation : Brand Director at Sanoflore
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Insights For Selling To Hanane

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hanane is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Hanane

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Hanane move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Hanane take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Hanane

Personality Compatibility


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