Hani Hatami

Inquirer
DISC Type : cd

Head of A+D and Sustainability at Workstories

London Area, United Kingdom

Overview

Hani Hatami is the Head of A&D and Sustainability at Workstories, bringing over 10 years of experience in the architecture and design industry. With an MBA and a reputation for natural leadership, she is passionate about providing sustainable solutions. Colleagues have described her as a great inspiration with outstanding communication skills.

She is deeply invested in fostering professional communities through creative and engaging experiences. Hani enjoys connecting people with ideas in novel ways, such as organizing events that link personal energy and personality to the selection of design materials, demonstrating a human-centric approach to her work.

Unique fact: Hani has curated unique professional events, including an "Aura session" where guests had their energy read and then linked to corresponding material palettes.

Personality Overview

ROI Conscious

Hard To Convince

Demanding

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Sustainable Design
A core focus of her career, she has held sustainability-focused roles and frequently speaks on topics like managing sustainable brands and circular economy principles in design.
Community Engagement
As the former Head of Member Community for Material Bank Europe, she specialized in building and retaining engagement through bespoke events and support for design professionals.
UK Manufacturing
In her new role at Workstories, she has expressed enthusiasm for representing a portfolio of high-quality, UK-manufactured products to the design community.

Media Appearances

Hani has no verified media appearances

Work History

10-2025
Head of A+D and Sustainability at Workstories
9-2023 - 8-2025
Head of Member Community | Material Bank Europe at Material Bank®
1-2019 - 8-2023
A+D Specification Manager - London at Humanscale
7-2018 - 8-2023
Sustainability Lead - UK + Ireland at Humanscale
9-2014 - 1-2019
A+D Account Manager at Humanscale

Education

2011 - 2013
Master of Business Administration (MBA) from Grenoble Ecole de Management
2013 - 2014
Global Master of Business Administration (MBA) from London Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 13 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of A+D and Sustainability at Workstories
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Insights For Selling To Hani

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hani is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Hani

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hani move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Hani take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Hani

Personality Compatibility


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