Shannon Ballard in

Shannon Ballard

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President at Jan Kelley
📍 Burlington, Ontario, Canada

Shannon Ballard is the President of Jan Kelley, an award-winning growth marketing agency. She focuses on transforming brands by merging human insight with technology to drive business growth. A Queens University graduate, colleagues describe her as dynamic, passionate, and energetic.

Shannons career background suggests a strong interest in sports and lifestyle marketing, having previously served as the Director of Marketing for the Canadian Football League and held a marketing leadership role at Blue Mountain Resort.

Unique fact: She leads an agency that is WBE certified, 100% Canadian-owned, and has been operating for over 113 years.

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Experience
24 Years
Current Role
President
Location
Burlington, Ontario, Canada
Personality Overview

How Shannon shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Shannon cares about

Growth Marketing
Actively discusses balancing brand building with performance marketing to help businesses achieve sustainable growth, a core focus of her agency.
Corporate Culture
Her agency has been recognized multiple times with the Waterstone Most Admired Culture Award during her leadership tenure, highlighting its importance to her.
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Career

Work history

9-2025
President
Jan Kelley
10-2022 - 10-2025
Chief Strategy Officer (CSO)
Jan Kelley
8-2013 - 10-2022
Vice President Customer Innovation
Jan Kelley
8-2008 - 8-2013
Director of Marketing
The Canadian Football League
9-2002 - 8-2008
Manager of Events, Partnerships and Public Relations
Blue Mountain Resort
In the press

Media appearances

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Education
BAH Arts and Science
Queen's University
Education details unavailable
Customer Experience Professional Designation
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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