Shannon Ballard

Trailblazer
DISC Type : DI

President at Jan Kelley

Burlington, Ontario, Canada

Overview

Shannon Ballard is the President of Jan Kelley, an award-winning growth marketing agency. She focuses on transforming brands by merging human insight with technology to drive business growth. A Queens University graduate, colleagues describe her as dynamic, passionate, and energetic.

Shannons career background suggests a strong interest in sports and lifestyle marketing, having previously served as the Director of Marketing for the Canadian Football League and held a marketing leadership role at Blue Mountain Resort.

Unique fact: She leads an agency that is WBE certified, 100% Canadian-owned, and has been operating for over 113 years.

Personality Overview

Charismatic

Achievement-Oriented

Assertive

They are charming and can persuade others to support their decisions.  If they come to believe in your value proposition, they will be your champion. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Growth Marketing
Actively discusses balancing brand building with performance marketing to help businesses achieve sustainable growth, a core focus of her agency.
Corporate Culture
Her agency has been recognized multiple times with the Waterstone Most Admired Culture Award during her leadership tenure, highlighting its importance to her.
Customer Experience
She is a Certified Customer Experience Professional, and recommendations praise her expertise in identifying gaps and improving the customer journey.

Media Appearances

Shannon has no verified media appearances

Work History

9-2025
President at Jan Kelley
10-2022 - 10-2025
Chief Strategy Officer (CSO) at Jan Kelley
8-2013 - 10-2022
Vice President Customer Innovation at Jan Kelley
8-2008 - 8-2013
Director of Marketing at The Canadian Football League
9-2002 - 8-2008
Manager of Events, Partnerships and Public Relations at Blue Mountain Resort

Education

BAH Arts and Science from Queen's University
Education details unavailable from Customer Experience Professional Designation

More Information

Social Presence :

Prographics :

Exp : 24 Location : Burlington, Ontario, Canada Job Level : N/A Designation : President at Jan Kelley
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Insights For Selling To Shannon

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Talk about yourself and some of your achievements at the start of the conversation
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shannon is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Shannon

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Shannon move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Shannon take some risk or not?

  • If necessary, they will be ready to take risks.

You And Shannon

Personality Compatibility


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