Hanif Shaarani in

Hanif Shaarani

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Client Delivery Director (Pod Manager) at 2X
📍 WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Hanif is a global B2B marketing leader with 16 years of experience in brand building and performance marketing. He excels at transforming marketing strategies to drive revenue growth, demonstrated by achieving a 230% increase in quality conversions for a SaaS leader. People who have worked with him describe him as insightful, creative, and professional.

He is a proponent of servant leadership, believing that the best leaders are those who work alongside their team on the ground. This approach, he finds, breaks down hierarchies and allows for a freer expression of ideas. Hanif holds a Bachelor of Physiotherapy (Hons. ) from Universiti Teknologi MARA.

Unique fact: Despite building a successful career in marketing, Hanifs academic background is in health sciences, and he published a work titled "HEALTHWise".

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Experience
14 Years
Current Role
Client Delivery Director (Pod Manager)
Job Level
Mid-senior
Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Personality Overview

How Hanif shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Hanif cares about

B2B Growth Marketing
He has a demonstrated history of driving significant growth, including a 230% increase in quality conversions and an 87% reduction in campaign spending for clients.
Servant Leadership
He actively practices and posts about being on the ground with his team to enrich technical knowledge, break down hierarchy, and encourage open idea expression.
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Career

Work history

4-2025
Client Delivery Director (Pod Manager)
2X
7-2024 - 4-2025
Client Delivery Associate Director (Pod Manager)
2X
10-2022 - 7-2024
Client Delivery Associate Director
2X
4-2018 - 10-2022
Manager, Marketing & Creative Services Department
Big Tree
4-2016 - 3-2018
Senior Executive, Integrated & Intelligence Marketing Department
Big Tree
In the press

Media appearances

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Education
2007 - 2011
Bachelor of Physiotherapy (Hons.)
Universiti Teknologi MARA
2005 - 2006
Sijil Tinggi Pelajaran Malaysia (STPM)
SMK Bandar Kuching No. 2
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Critical Streams
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