Hanif Shaarani

Sharpshooter
DISC Type : DC

Client Delivery Director (Pod Manager) at 2X

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Overview

Hanif is a global B2B marketing leader with 16 years of experience in brand building and performance marketing. He excels at transforming marketing strategies to drive revenue growth, demonstrated by achieving a 230% increase in quality conversions for a SaaS leader. People who have worked with him describe him as insightful, creative, and professional.

He is a proponent of servant leadership, believing that the best leaders are those who work alongside their team on the ground. This approach, he finds, breaks down hierarchies and allows for a freer expression of ideas. Hanif holds a Bachelor of Physiotherapy (Hons. ) from Universiti Teknologi MARA.

Unique fact: Despite building a successful career in marketing, Hanifs academic background is in health sciences, and he published a work titled "HEALTHWise".

Personality Overview

Precise But Practical

Rigorous & Demanding

Fast But Analytical

They respond better to strong and respectful interactions.  They do not care very much about building rapport or relationships. They put a lot of effort into ensuring personal success.

Topics They Care About

B2B Growth Marketing
He has a demonstrated history of driving significant growth, including a 230% increase in quality conversions and an 87% reduction in campaign spending for clients.
Servant Leadership
He actively practices and posts about being on the ground with his team to enrich technical knowledge, break down hierarchy, and encourage open idea expression.
Client-Centric Success
He believes the measure of a marketing agency's success is achieving the success defined by its clients, a principle he highlighted when working with Cellebrite.

Media Appearances

Hanif has no verified media appearances

Work History

4-2025
Client Delivery Director (Pod Manager) at 2X
7-2024 - 4-2025
Client Delivery Associate Director (Pod Manager) at 2X
10-2022 - 7-2024
Client Delivery Associate Director at 2X
4-2018 - 10-2022
Manager, Marketing & Creative Services Department at Big Tree
4-2016 - 3-2018
Senior Executive, Integrated & Intelligence Marketing Department at Big Tree

Education

2007 - 2011
Bachelor of Physiotherapy (Hons.) from Universiti Teknologi MARA
2005 - 2006
Sijil Tinggi Pelajaran Malaysia (STPM) from SMK Bandar Kuching No. 2

More Information

Social Presence :

Prographics :

Exp : 14 Location : WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Job Level : Mid-senior Designation : Client Delivery Director (Pod Manager) at 2X
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Insights For Selling To Hanif

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hanif is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Hanif

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Hanif move?

  • If convinced, they can reach decisions quite fast.
  • Can Hanif take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Hanif

Personality Compatibility


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