Tine Østergaard Hansen

Evaluator
DISC Type : scd

Senior Vice President, Corporate Communication & Public Affairs at Lundbeck

Copenhagen, Capital Region of Denmark, Denmark

Overview

Tine Østergaard Hansen is the Senior Vice President of Corporate Communication & Public Affairs at Lundbeck, where she leads global communications and ESG strategy. After 15 years in senior communication roles in the energy sector with companies like Maersk Drilling, she now applies her expertise to the pharmaceutical industry.

She is driven by the purpose of making a tangible impact on peoples lives. Tine is passionate about translating complex science into messages of hope for patients and their families, especially those affected by brain diseases and other challenging conditions.

She made a significant career shift, moving from 15 years in the oil and gas industry to leading communications at a global pharmaceutical company.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Advancing Brain Health
Actively promotes initiatives like Brain Awareness Week and is dedicated to transforming the lives of millions affected by brain diseases worldwide.
Patient-Centric Storytelling
Emphasizes the importance of seeing patients as individuals and putting their unique experiences and needs at the center of the company's mission.
Corporate Sustainability (ESG)
Her current and past leadership roles have explicitly included responsibility for corporate communication and sustainability, indicating a long-standing professional focus.

Media Appearances

Lundbeck hires new chief communications officer. Featured in MedWatch

See Now

Work History

3-2024
Senior Vice President, Corporate Communication & Public Affairs at Lundbeck
10-2022 - 3-2024
Vice President, Communication & Sustainability, Member of Management at Noble Corporation
5-2020 - 10-2022
Vice President, Head of Corporate Communication and Sustainability at Maersk Drilling
10-2019 - 5-2020
Vice President, Head of Corporate Communication and Branding at Maersk Drilling
7-2017 - 10-2019
Head of Corporate Communication and Branding at Maersk Drilling

Education

2005 - 2005
GDBA (2. del HD) from Copenhagen Business School
1997 - 2004
MA from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Senior Vice President, Corporate Communication & Public Affairs at Lundbeck
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Insights For Selling To Tine

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tine is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Tine

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Tine move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Tine take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Tine

Personality Compatibility


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