Hannah Daley

Observer
DISC Type : ic

Head of Health & Sustainable Diets at IGD (Institute of Grocery Distribution)

Buckland, England, United Kingdom

Overview

Hannah Daley is the Head of Health & Sustainable Diets at IGD, leveraging over 20 years of experience from category strategy roles at Mars, Lactalis, and Kerry Foods. She focuses on designing and leading programmes that deliver positive health and environmental impact. She holds a postgraduate degree from The Chartered Institute of Marketing.

She is passionate about using her extensive industry experience to help change peoples health outcomes by working with organizations to improve the populations diet. People who have worked with her describe her as capable and intelligent.

Hannah recently participated in a panel at Westminster to discuss the findings from the first independent evaluation of the HFSS placement legislation.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Population Diet Change
Her current role is centered on this, and she has recently launched new frameworks and reports to help food and drink businesses make an impact.
Sustainable Food Systems
A core part of her professional title and responsibility at IGD is to drive initiatives for more sustainable diets within the food industry.
HFSS Policy Impact
Actively involved in high-level discussions, including participating in a panel at Westminster to review the results of HFSS placement legislation.

Media Appearances

Hannah has no verified media appearances

Work History

6-2025
Head of Health & Sustainable Diets at IGD (Institute of Grocery Distribution)
2-2023 - 6-2025
Head of Category Strategy at Mars
11-2019 - 2-2023
Category Management Lead at Lactalis UK & Ireland
1-2015 - 11-2019
Freelance Shopper Marketing, Ecommerce & Category Management Consultant at Oconic Services Ltd
5-2013 - 1-2015
Channel Development Controller at Kerry Foods

Education

CIM Postgraduate Degree in Marketing from CIM | The Chartered Institute of Marketing
1999 - 2003
BA(Hons) 2:1 from University of Derby

More Information

Social Presence :

Prographics :

Exp : 16 Location : Buckland, England, United Kingdom Job Level : Mid-senior Designation : Head of Health & Sustainable Diets at IGD (Institute of Grocery Distribution)
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Insights For Selling To Hannah

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hannah is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Hannah

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Hannah move?

  • They like to analyze well and then make their decisions.
  • Can Hannah take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Hannah

Personality Compatibility


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