Hannah Martin

Go-getter
DISC Type : d

Founder at What Follows

United Kingdom

Overview

Hannah Martin is the founder of What Follows, a communications agency specializing in tech startups tackling societal challenges. With over a decade of experience, including at Wise, she excels in brand messaging and media relations. Colleagues describe her as professional, proactive, and efficient.

She recently spoke at The Entrepreneurs Network event in The House of Lords about how founders engage with the changing media landscape.

Personality Overview

Direct & Candid

Decisive

Fast-Paced

They care equally about the product and its potential impact.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Startup Communications
Her agency, What Follows, is dedicated to helping tech startups find their voice through brand messaging, media relations, and profile-building.
Founder PR
Focuses on "taking up space for startups & founders, " helping early-stage companies secure features in top-tier publications like TechCrunch and the Financial Times.
Tech for Good
Her agency's mission is to support tech companies addressing "society's biggest challenges, " aligning with her past work at the Institute for Strategic Dialogue.

Media Appearances

Hannah has no verified media appearances

Work History

2-2021
Founder at What Follows
8-2020 - 2-2021
Interim PR & Communications Lead at TaxScouts
1-2019 - 7-2020
Communications Manager at ISD (Institute for Strategic Dialogue)
7-2017 - 1-2019
Creative Producer at Wise
9-2014 - 10-2017
Senior Press Officer at Wise

Education

2011 - 2014
Bachelor of Arts (BA) from The University of Leeds

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Leadership Designation : Founder at What Follows
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Insights For Selling To Hannah

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hannah is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Hannah

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hannah move?

  • Their decision making speed is somewhere in the middle.
  • Can Hannah take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Hannah

Personality Compatibility


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