Hannah Screeton

Wildcard
DISC Type : cis

Co-Founder at Norteño® | Mexican

York, England, United Kingdom

Overview

Hannah is an experienced Brand and Innovation Manager at Mars with a strong background in the FMCG sector. A University of York graduate, she has a proven track record in brand strategy and innovation delivery. She is also the co-founder of Norteño, showcasing her entrepreneurial drive alongside her corporate career.

Outside of her role at Mars, Hannah is passionate about Mexican culture, which was the inspiration for co-founding her own brand. She is committed to team development with a clear aspiration to become a people leader. She has been described by others as an "excellent student" and a "pleasant individual".

She was the top student in her Biology department at university, receiving an award for the highest overall mark.

Personality Overview

Curious But Skeptical

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

FMCG Brand Building
With over seven years at Mars, she has managed major European brands, focusing on innovation, market research, and portfolio strategy in the pet care and confectionary sectors.
Entrepreneurial Ventures
She is the co-founder of Norteño, a brand inspired by Mexican culture, demonstrating her ability to build a business while managing a demanding corporate role.
Pet Care Marketing
As the European Brand and Innovation Manager for DREAMIES™, she is directly involved in large-scale marketing campaigns for one of Mars' leading pet care brands.

Media Appearances

Hannah has no verified media appearances

Work History

11-2023
Co-Founder at Norteño® | Mexican
12-2022
European Brand and Innovation Manager at Mars
7-2020 - 12-2022
European Portfolio Insights Manager at Mars
2-2018 - 7-2020
Product Senior Scientist at Mars
6-2017 - 2-2018
Packaging Development Manager at Mars

Education

2012 - 2015
Bachelor of Science (BSc) from University of York
2004 - 2012
Education details unavailable from University of York

More Information

Social Presence :

Prographics :

Exp : 12 Location : York, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Norteño® | Mexican
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Insights For Selling To Hannah

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hannah is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Hannah

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Hannah move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Hannah take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Hannah

Personality Compatibility


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