Hans Koolen

Go-getter
DISC Type : d

CEO Netherlands at Atos

Netherlands

Overview

Hans Koolen is the CEO of Atos Netherlands, leveraging over 30 years of IT leadership experience from roles at Fortune 500 companies like Philips and BT, as well as the Dutch government. He attended INSEAD for his executive education. People describe him as energetic, compassionate, and having a powerful "getting stuff done" attitude focused on digital transformation.

He is passionate about strengthening Europes digital sovereignty and fosters strong public-private partnerships, demonstrated by his active collaboration with the Dutch Ministry of Defence. He hosts the "CEO Real Talk" podcast, discussing technology, market trends, and the impact of AI with experts, sharing his insights on a broader platform.

Before his current CEO role, Hans founded NUB3S, a consultancy firm designed to package and share his extensive corporate leadership experience to help companies accelerate their digital success.

Personality Overview

Challenger

Decisive

Fast-Paced

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Digital Sovereignty
Actively discusses the importance of European digital independence from US tech giants in interviews and social media posts, advocating for a nuanced, self-determined approach.
Public-Private Partnerships
Demonstrates a commitment to collaboration between industry and government, highlighted by recent partnerships and cooperation agreements with the Dutch Ministry of Defence.
IT Cost Transformation
Transformed procurement at Philips from multi-year contracts to flexible "Pay as you Go" models, focusing on creating elastic and innovative cost structures.

Media Appearances

Real Talk – Atos Nederland CEO (featuring Hans Koolen). Featured in Apple Podcasts

See Now

Work History

4-2025
CEO Netherlands at Atos
6-2021 - 4-2025
Company Owner at NUB3S
5-2014 - 6-2021
Sr Director Commercial IT & Partner Ecosystem at Philips
9-2012 - 3-2014
Head of Service and Contract transformation - Consumer Packaged Goods Markets at BT - Global Services
1-2012 - 9-2012
Head of Service - Financial Services Markets at BT - Global Services

Education

1-2002 - 2-2002
YMP from INSEAD
5-2019 - 8-2021
Practitioner from The Lean Six Sigma Company

More Information

Social Presence :

Prographics :

Exp : N/A Location : Netherlands Job Level : N/A Designation : CEO Netherlands at Atos
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Insights For Selling To Hans

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hans is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Hans

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hans move?

  • Their decision making speed is somewhere in the middle.
  • Can Hans take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Hans

Personality Compatibility


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