Hareesh Kumar

Inquirer
DISC Type : dc

Communications Specialist at CreditAccess Grameen Limited

Bengaluru, Karnataka, India

Overview

Hareesh is a Branding and Communication specialist with a Master of Arts from the University of Southampton. His expertise lies in content creation and social media strategy, having developed campaigns and scripted videos for major brands like Audi, Logitech, and JK Tyre. Colleagues have described him as a multi-talented and great thinker.

He possesses a keen interest in effective brand outreach and the nuances of customer communication. Hareesh actively analyzes the strategies of major companies like Unilever and Microsoft, as well as the follow-up tactics used by brands like TVS Motor Company, reflecting a deep engagement with his professional field even on a personal level.

He has directly scripted and curated brand videos for internationally recognized companies, including Audi and Logitech.

Personality Overview

Upfront

ROI Conscious

Hard To Convince

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Brand Communication
His entire career, from Copywriter to Communications Specialist, is focused on building and shaping brand narratives.
Content Strategy
Explicitly listed as a core responsibility in his previous roles, focusing on brand objectives, trends, and audience preferences.
Customer Journey
His experience includes customer journey strategy, and he has posted about the impact of positive and negative brand follow-up calls.

Media Appearances

Hareesh has no verified media appearances

Work History

9-2021
Communications Specialist at CreditAccess Grameen Limited
9-2020 - 9-2021
Copywriter at 21N78E Creative Labs
1-2015 - 8-2018
Copywriter at The LINKS India Pvt Ltd
11-2013 - 4-2014
Creative Executive at Experiential Art & Marketing Communications Pvt. Ltd.

Education

2018 - 2019
Master of Arts - MA from University of Southampton
Crafting Creative Communication from MICA | The School of Ideas

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bengaluru, Karnataka, India Job Level : Junior Designation : Communications Specialist at CreditAccess Grameen Limited
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Insights For Selling To Hareesh

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hareesh is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Hareesh

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hareesh move?

  • Their decision making speed is somewhere in the middle.
  • Can Hareesh take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Hareesh

Personality Compatibility


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