Harpinder Singh

Activist
DISC Type : Cd

Head - Digital & eCommerce at Air India Express

Gurgaon, Haryana, India

Overview

Harpinder Singh is the Head of Digital & eCommerce at Air India Express, bringing over 18 years of experience in digital strategy, analytics, and customer experience, primarily within the travel and hospitality sector. A Certified Scrum Master with a Bachelor of Engineering, he is recognized for building marketing technology COEs. Colleagues describe him as innovative, agile, and goal-oriented.

He is a frequent speaker at major industry events such as the CAPA Airline Leader Summit and the Digital Travel Summit APAC, establishing him as a thought leader in aviation eCommerce.

Personality Overview

Logical And Quick

Meticulous

Observative

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Airline eCommerce
As the Head of Digital & eCommerce at Air India Express and previously at Vistara, this is central to his professional role and expertise.
Adopting AI
He has publicly stated that the airline industry has many use cases for AI and needs to increase adoption across operations.
Digital Travel Strategy
He is a frequent speaker at prominent industry events like the Digital Travel Summit APAC, sharing his expertise on digital transformation in travel.

Media Appearances

Air India Express head of digital: There are many use cases for AI. Featured in Centre for Aviation

See Now

Work History

7-2024
Head - Digital & eCommerce at Air India Express
9-2022 - 7-2024
AVP - Product, E-Marketing & Analytics at Vistara - TATA SIA Airlines Ltd.
9-2021 - 9-2022
Multi solution architect - Global COE at Adobe
8-2018 - 8-2021
Head of Marketing Analytics & Personalization (SM) at Vistara - TATA SIA Airlines Ltd.
12-2016 - 8-2018
Senior Technical Consultant at Adobe

Education

2003 - 2007
Bachelor of Engineering (B.E.) from Punjab Technical University
1990 - 2003
Education details unavailable from shiwalik public school, ropar

More Information

Social Presence :

Prographics :

Exp : 9 Location : Gurgaon, Haryana, India Job Level : N/A Designation : Head - Digital & eCommerce at Air India Express
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Insights For Selling To Harpinder

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Harpinder is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Harpinder

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Harpinder move?

  • Their decision making speed is somewhere in the middle.
  • Can Harpinder take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Harpinder

Personality Compatibility


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