Harriet Evans

Evaluator
DISC Type : dsc

Head Of Sales at Penrhos Spirits

Kington, England, United Kingdom

Overview

Harriet is the Co-founder and Marketing Director of Penrhos Spirits, a gin brand she established on her familys farm. A graduate of Aberystwyth University, she focuses on sustainable practices, using imperfect fruit and innovative, 100% recycled aluminum bottles to create award-winning products.

Born and raised on Penrhos Farm, her personal and professional life are deeply connected. She is passionate about the journey of building a rural business and finds immense value in authentic brand stories, from the happy accidents of product development to heartfelt customer reviews.

An attempt to create a blueberry gin resulted in a "happy accident", which led to the creation of their signature London Dry Gin.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Sustainable Business
Champions using imperfect fruit and 100% recycled aluminum bottles. She has also shared her company's journey through the B Corp assessment process, reflecting on its importance.
Rural Entrepreneurship
Passionate about building a successful business from her family farm, embracing the unique challenges and opportunities of operating outside a major urban hub like London.
Brand Storytelling
Frequently shares the authentic stories behind her products, including development mishaps and positive customer reviews, to build a strong brand identity.

Media Appearances

My favourite places: Harriet Evans, co‑founder of Penrhos Spirits. Featured in Muddy Stilettos (GlosWorcs edition)

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Penrhos Spirits co‑founder Harriet Evans speaks to Global Drinks Intel. Featured in Drinks Intel

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My fave places: Harriet Evans, co‑founder of Penrhos Spirits. Featured in Muddy Stilettos

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Work History

5-2019
Head Of Sales at Penrhos Spirits
12-2018 - 5-2019
Sales Associate at Penrhos Spirits

Education

2016 - 2019
Bachelor of Arts - BA from Prifysgol Aberystwyth University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Kington, England, United Kingdom Job Level : Mid-senior Designation : Head Of Sales at Penrhos Spirits
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Insights For Selling To Harriet

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Harriet is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Harriet

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Harriet move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Harriet take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Harriet

Personality Compatibility


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