Harriet Goffman

Observer
DISC Type : ic

Marketing Manager, Corporates at Charities Aid Foundation

London, England, United Kingdom

Overview

Harriet is a results-driven Marketing Manager at the Charities Aid Foundation, focusing on B2B lead generation for corporate audiences. With a background in SEO, paid media, and digital PR, she develops multi-channel campaigns to drive engagement and growth. She holds a Bachelor of Arts from the University of Leeds.

Based on her professional focus, Harriet is passionate about corporate social responsibility and encouraging businesses to make a positive impact. She is dedicated to personal and professional development, recently completing a nine-month leadership program to enhance her skills.

She led the launch of a report revealing that a staggering 75% of UK businesses do not support any charities.

Personality Overview

Curious

Example Seeker

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Corporate Philanthropy
Leads major projects and reports at CAF, such as the "Corporate Giving Report, " to help businesses deliver real, lasting impact through charitable giving.
B2B Lead Generation
Specializes in creating innovative, data-driven marketing campaigns designed to attract and convert corporate decision-makers.
Leadership Growth
Recently completed an intensive 9-month program focused on becoming a better leader and is excited about applying these new skills in her career.

Media Appearances

Harriet has no verified media appearances

Work History

7-2023
Marketing Manager, Corporates at Charities Aid Foundation
11-2021 - 7-2023
Associate Account Director at TIPi Group
6-2021 - 9-2021
Growth Marketing Manager at Attrax Careers Site System
7-2019 - 6-2021
Senior Inbound Marketing Specialist at Semetrical
4-2018 - 7-2019
Inbound Marketing Specialist at Semetrical

Education

9-2013 - 6-2017
Bachelor of Arts - BA from University of Leeds
2007 - 2012
High School from Stowe School

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Middle Designation : Marketing Manager, Corporates at Charities Aid Foundation
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Insights For Selling To Harriet

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Harriet is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Harriet

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Harriet move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Harriet take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Harriet

Personality Compatibility


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