Karen Ingvertsen

Evaluator
DISC Type : dcs

Marketing Director, Denmark at Perfetti Van Melle

Copenhagen, Capital Region of Denmark, Denmark

Overview

Karen is an experienced Marketing Director at Perfetti Van Melle with over 15 years in the FMCG industry, managing market-leading brands at companies like Mondelēz International. A graduate of Copenhagen Business School, she has a proven track record of driving results with a commercial and strategic mindset.

Colleagues describe her as a positive, professional, and analytical leader who remains calm under pressure and serves as a great mentor to her teams. She has a professional interest in major industry players like Procter & Gamble and Unilever.

Her teams Stimorol YouTube series, "Lidt at tygge på, " recently won the Content Activation Prize at the Rambukken 2024 awards.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

FMCG Brand Building
Her career is centered on managing and growing market-leading confectionery brands like Stimorol, V6, Halls, and Marabou, with full P&L responsibility in previous roles.
Content Marketing
Recently celebrated multiple award nominations and a win at Rambukken 2024 for the innovative Stimorol YouTube series, showcasing a focus on successful content activation.
Team Leadership
Leads a marketing team at Perfetti Van Melle and is described in recommendations as a "great mentor, " highlighting her passion for developing talent.

Media Appearances

Karen has no verified media appearances

Work History

3-2026
Marketing Director, Denmark at Perfetti Van Melle
10-2023 - 3-2026
Head of Marketing, Denmark at Perfetti Van Melle
9-2022 - 10-2023
Nordic Senior Brand Manager, Gum & Candy Marketing Lead at Mondelēz International
4-2019 - 9-2022
Senior Category Growth Manager at Mondelēz International
8-2016 - 3-2019
Category Development Manager & Head of instore activation at Mondelēz International

Education

2008 - 2010
cand.merc.IBS from Copenhagen Business School
2009 - 2009
MSc from emlyon business school

More Information

Social Presence :

Prographics :

Exp : 18 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Marketing Director, Denmark at Perfetti Van Melle
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Karen

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Karen take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Karen

Personality Compatibility


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