Harriet Hastings

Examiner
DISC Type : cs

Founder and Creative Director at Biscuiteers

Mitcham, England, United Kingdom

Overview

Harriet Hastings is the Co-Founder and Creative Director of Biscuiteers, the luxury hand-iced biscuit gifting company. She leveraged her extensive background in PR and marketing at firms like Penguin Books to launch the successful e-commerce brand. Harriet studied History at the University of Exeter.

Harriet is a passionate advocate for female entrepreneurs and a founding member of the Buy Women Built network. She helped establish and was the Managing Director of the prestigious Womens Prize for Fiction for many years, reflecting a deep interest in literature and supporting womens creative work.

She co-founded Biscuiteers in 2007 with her husband, Stevie Congdon, who runs a complementary catering and events company.

Personality Overview

Process Oriented

Unexpressive

Overcautious

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Female Entrepreneurship
A founding member of the "Buy Women Built" network and a long-time director of the Women's Prize for Fiction, she actively supports and champions women-led businesses.
Luxury Gifting
She founded Biscuiteers specifically to fill a gap in the market for stylish, personalized, and premium food-based gifts that could be delivered directly to consumers.
Brand Marketing
Her background is in PR and marketing, and she has successfully built the Biscuiteers brand through strong visual identity, strategic partnerships, and effective public relations.

Media Appearances

How to be a CEO with Biscuiteers' Harriet Hastings (podcast). Featured in YouTube

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Recipe for Success – Harriet Hastings, Co‑founder of Biscuiteers. Featured in YouTube

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Five Minutes with Harriet Hastings of Biscuiteers. Featured in SPHERE Magazine

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Work History

9-2007
Founder and Creative Director at Biscuiteers
Director at Lettice Events
6-1996 - 10-2023
Managing Director and Commercial Director at Women's Prize Trust/ Women's Prize for Fiction
Director of Consumer PR at Trimedia
Publicity and Marketing Director Michael Joseph at Penguin Books

Education

1983 - 1986
History from University of Exeter
Education details unavailable from st swithuns school

More Information

Social Presence :

Prographics :

Exp : 29 Location : Mitcham, England, United Kingdom Job Level : Leadership Designation : Founder and Creative Director at Biscuiteers
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Insights For Selling To Harriet

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Harriet is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Harriet

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Harriet move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Harriet take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Harriet

Personality Compatibility


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