Max Shaw

Collaborator
DISC Type : is

Co-Founder at Windmill

New York, New York, United States

Overview

Max Shaw is the Co-Founder of Windmill, where he leads product and engineering for their AI management platform. A Princeton graduate, he previously spent a decade at Yext, rising to SVP of Product and leading a 50-person team. He founded Windmill to solve the administrative pains he experienced, aiming to revolutionize performance reviews with AI.

Based in New York City, Max lives with his wife, Ellie, and their dog, Bleecker. He has described starting a company as a lifelong dream, something his friends noted he talked about for years before he finally made the leap to co-found Windmill.

He personally coded the initial minimum viable product (MVP) for Windmill in late 2023, drawing on his background as a software engineering minor.

Personality Overview

Fair-minded

Appreciative

Consensus Builder

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

AI in Management
He is building Windmill to give managers "AI Superpowers, " aiming to fix broken processes like performance reviews and make management more effective.
The Founder Journey
He describes starting a company as a "lifelong dream" and something he wanted to do for years before leaving his corporate role to launch Windmill.
Building Products
With a decade leading product at Yext, he describes his superpower as thriving at the intersection of engineering, product, design, and marketing to build great things.

Media Appearances

Founding Story: Max | Windmill. Featured in Windmill Blog

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Max Shaw - Author | Windmill. Featured in Windmill Blog

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Max Shaw: Co-Founder of Windmill & Former SVP of Product at Yext – On the Future of Work with AI. Featured in Amazon Music Podcasts

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Work History

10-2023
Co-Founder at Windmill
12-2020 - 5-2023
SVP Product Management at Yext
4-2022 - 4-2023
SVP Product at Yext
5-2020 - 12-2020
VP Product Management at Yext
6-2011 - 8-2011
Summer Analyst at UBS Investment Bank

Education

2008 - 2012
Bachelor of Arts (B.A.) from Princeton University
2004 - 2008
Education details unavailable from New Canaan High School

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder at Windmill
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Take time to make them feel comfortable before getting to the main pitch
  • Show them how they look good by making this decision

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Max

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Max take some risk or not?

  • They are unlikely to take many risks.

You And Max

Personality Compatibility


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