Harro Willemsen

Sharpshooter
DISC Type : DC

Directeur at 3to1 Sales Artists

The Randstad, Netherlands

Overview

Harro Willemsen is a senior sales trainer, author, and founder of 3to1 Sales Artists. An innovator in the sales profession, he designs new methodologies and training on topics like AI in sales. He is a graduate of Erasmus University Rotterdam, and people often describe him as passionate, creative, and intelligent.

Outside of his core training role, Harro is a prolific author of sales books, including the bestseller "The Par5 method. " He frequently shares his expertise through articles, a YouTube channel, and as a guest or host on various business podcasts, aiming to elevate the sales profession.

Unique fact: The name of his company, 3to1, represents his mission to help professionals achieve three times the results of an average performer.

Personality Overview

Fast But Analytical

Thorough Evaluator

Precise But Practical

They like to move fast and expect the same from others.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

AI in Sales
Author of the book "AI voor sales" and actively discusses how artificial intelligence is changing the sales profession in his social media posts.
Sales Prospecting
A core area of his expertise, having authored multiple books on the subject, including "De Par5 methode" and "Het grote acquisitie praktijkboek".
Innovative Methodologies
His professional goal is to be a true innovator in sales, continuously designing new sales and training methods to improve performance.

Media Appearances

Harro has no verified media appearances

Work History

5-2003
Directeur at 3to1 Sales Artists
10-2016
Video’s en trainingsmethodieken op het gebied van verkoop, marketing, management, en presenteren. at 3to1 Sales Artists
9-2006
Publicist at 3to1 Sales Artists
9-2025
Auteur: AI voor sales at De Par5 methode
2-2019
Auteur: De Par5 methode at De Par5 methode

Education

1990 - 1991
Bedrijfskunde from Erasmus University Rotterdam
1990 - 1991
none from Erasmus University Rotterdam

More Information

Social Presence :

Prographics :

Exp : 22 Location : The Randstad, Netherlands Job Level : N/A Designation : Directeur at 3to1 Sales Artists
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Insights For Selling To Harro

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Harro is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Harro

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Harro move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Harro take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Harro

Personality Compatibility


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