Harshit Paul

Supporter
DISC Type : s

Director of Product Marketing at LambdaTest

Delhi, India

Overview

Harshit Paul is the Director of Product Marketing and a founding team member at LambdaTest, specializing in B2B SaaS marketing. He leverages over five years of experience in SEO, content, and performance marketing to lead go-to-market campaigns. A prolific writer, he has authored over 80 technical articles and previously worked as a certified Salesforce developer at Wipro.

He made a significant career transition from being a hands-on Salesforce developer to a strategic product marketing leader.

Personality Overview

Slow To Decisions

Procedural

Calm

Their motivation stems from the impact that their decisions can have on the organization.
  They are good and approachable with everyone, internally and externally. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

AI in Software Testing
His current focus is on testing AI agents, as seen in his social media posts and his promotion of LambdaTest's AI-powered tools like KaneAI.
Go-to-Market Strategy
He orchestrates end-to-end GTM campaigns for new product lines and feature roll-outs, a core part of his director-level responsibilities.
Developer-Focused Content
Having a background as a developer and authoring 80+ technical articles, he is deeply involved in creating content that resonates with developers and QA professionals.

Media Appearances

Harshit has no verified media appearances

Work History

9-2023
Director of Product Marketing at LambdaTest
3-2023 - 9-2023
Senior Product Marketing Manager at LambdaTest
3-2021 - 3-2023
Product Marketing Manager at LambdaTest
9-2015 - 7-2017
Associate Consultant at Wipro

Education

2012 - 2015
Bachelor's degree from Vivekananda Institute Of Professional Studies

More Information

Social Presence :

Prographics :

Exp : 6 Location : Delhi, India Job Level : Mid-senior Designation : Director of Product Marketing at LambdaTest
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Insights For Selling To Harshit

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Talk about refund and cancellation policy if the need arises
  • Pause and ask them if they have any questions

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Avoid saying anything that sounds like a risky proposition
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Harshit is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Harshit

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Harshit move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Harshit take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Harshit

Personality Compatibility


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