Hayden Coussens in

Hayden Coussens

Critic · DISC type C
Director of Category Management & Insights at Once Upon a Farm
📍 Dallas, Texas, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
11 Years
Current Role
Director of Category Management & Insights
Job Level
Mid-senior
Location
Dallas, Texas, United States
Personality Overview

How Hayden shows up

Precise
Negotiator
Critic

They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Priorities

Topics Hayden cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2025
Director of Category Management & Insights
Once Upon a Farm
11-2023 - 3-2025
Senior Manager, Category Management & Insights
Once Upon a Farm
6-2022 - 11-2023
Category Manager
Once Upon a Farm
7-2021 - 6-2022
Category Analyst
Once Upon a Farm
1-2021 - 7-2021
Business Category Lead - Natural/Organic Chains, Independents, and Distributors
General Mills
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2013 - 2017
Bachelor of Science in Business Administration
University of Arkansas
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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