Hayden O.

Initiator
DISC Type : Di

Senior Director of Visual Merchandising & Retail Marketing - Global at Fabletics

Los Angeles, California, United States

Overview

Hayden is the Senior Director of Global Retail Marketing & Visual Merchandising at Fabletics. He is an executive leader with deep expertise in creating immersive brand presentations and driving revenue through clear visual strategies. People who have worked with him describe him as creative, talented, logical, and organized.

He is passionately involved in Diversity, Equity, and Inclusion (DE&I) initiatives and brand culture building. This commitment is backed by his certifications in Inclusive and Ethical Leadership and DE&I in the Workplace, showcasing a dedication to fostering an inclusive environment alongside his creative and business goals.

Unique fact: Hayden combines his creative direction with a strong focus on DE&I, holding formal certifications in the field.

Personality Overview

Conviction Driven

Confident

Impact-Oriented

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Visual Merchandising
His core expertise. He leads the vision for Fabletics' global fleet of stores and actively posts about hiring visual merchandisers to bring strategies to life.
Retail Brand Experience
Focuses on creating immersive, compelling, and customer-centric marketing strategies to drive sales and strengthen brand awareness in the store environment.
Diversity & Inclusion
He is passionately involved in DE&I strategic initiatives and holds multiple certifications in Inclusive Leadership and DE&I in the workplace.

Media Appearances

Fabletics Announces Executive Leadership Promotions To Fuel Next Phase Of Growth. Featured in Menafn.com

See Now

Work History

5-2022
Senior Director of Visual Merchandising & Retail Marketing - Global at Fabletics
2-2020 - 5-2022
Director of Field Visual Merchandising - North America at Athleta
9-2017 - 2-2020
Director Of Visual Merchandising - North America at kate spade new york
4-2015 - 9-2017
Senior Manager, Visual Merchandising - North America at kate spade new york
12-2013 - 4-2015
Visual Merchandising Manager - North America & UK at kate spade new york

Education

Associate of Arts - AA from Art Institute of Fort Lauderdale
Diploma from Countryside Senior High School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Los Angeles, California, United States Job Level : Senior Designation : Senior Director of Visual Merchandising & Retail Marketing - Global at Fabletics
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Insights For Selling To Hayden

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hayden is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Hayden

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Hayden move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Hayden take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Hayden

Personality Compatibility


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