Haydyn Phillips

Enigma
DISC Type : DIC

Director of User Experience (UX) - Enterprise UX/AI strategy & Operations at AstraZeneca

Macclesfield, England, United Kingdom

Overview

Haydyn Phillips is a leader in Product, UX, and Applied Research at AstraZeneca, specializing in enterprise digital and AI-enabled experiences. He integrates behavioural science and human-centered design to shape evidence-led products. Colleagues describe him as positive, kind, and an exceptional leader with a keen eye for detail.

Outside of his core role, Haydyn is passionate about fostering the professional community. He founded and scaled a 400+ member Behavioural Science & Design community within his organization and regularly offers mentoring sessions to professionals in the UX, product, and research fields to support their career growth.

He developed the AstraZeneca Business Agility Model, which became a foundational approach for speeding up learning for hundreds of peers.

Personality Overview

Fast Follower

Friendly Yet Blunt

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Enterprise GenAI
Leads the product experience for AstraZeneca's flagship enterprise GenAI platform, shaping its strategy and leveraging behavioural insights for its development.
UX Leadership
Focuses on building and scaling UX and research teams, managing significant budgets, and shaping global UX strategy to enhance organizational maturity.
Behavioural Science
A thought leader in applying behavioural science to product design. He founded a large internal community to accelerate learning and influence product culture.

Media Appearances

Haydyn has no verified media appearances

Work History

8-2024
Director of User Experience (UX) - Enterprise UX/AI strategy & Operations at AstraZeneca
5-2021 - 8-2024
Director Of User Experience (UX) - People & Projects at AstraZeneca
10-2017 - 5-2021
Associate Director of User Experience at AstraZeneca
3-2014 - 10-2017
Senior (lead) User Experience Researcher & Designer at Sage
6-2013 - 3-2014
UX strategist/designer at TalkTalk

Education

Master of Science - MSc from Northumbria University
Doctor of Philosophy - PhD (Current) from Swansea University / Prifysgol Abertawe

More Information

Social Presence :

Prographics :

Exp : 17 Location : Macclesfield, England, United Kingdom Job Level : Mid-senior Designation : Director of User Experience (UX) - Enterprise UX/AI strategy & Operations at AstraZeneca
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Insights For Selling To Haydyn

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Haydyn is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Haydyn

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Haydyn move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Haydyn take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Haydyn

Personality Compatibility


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