Haydyn Phillips in

Haydyn Phillips

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Director of User Experience (UX) - Enterprise UX/AI strategy & Operations at AstraZeneca
📍 Macclesfield, England, United Kingdom

Haydyn Phillips is a leader in Product, UX, and Applied Research at AstraZeneca, specializing in enterprise digital and AI-enabled experiences. He integrates behavioural science and human-centered design to shape evidence-led products. Colleagues describe him as positive, kind, and an exceptional leader with a keen eye for detail.

Outside of his core role, Haydyn is passionate about fostering the professional community. He founded and scaled a 400+ member Behavioural Science & Design community within his organization and regularly offers mentoring sessions to professionals in the UX, product, and research fields to support their career growth.

He developed the AstraZeneca Business Agility Model, which became a foundational approach for speeding up learning for hundreds of peers.

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Experience
17 Years
Current Role
Director of User Experience (UX) - Enterprise UX/AI strategy & Operations
Job Level
Mid-senior
Location
Macclesfield, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Haydyn cares about

Enterprise GenAI
Leads the product experience for AstraZeneca's flagship enterprise GenAI platform, shaping its strategy and leveraging behavioural insights for its development.
UX Leadership
Focuses on building and scaling UX and research teams, managing significant budgets, and shaping global UX strategy to enhance organizational maturity.
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Career

Work history

8-2024
Director of User Experience (UX) - Enterprise UX/AI strategy & Operations
AstraZeneca
5-2021 - 8-2024
Director Of User Experience (UX) - People & Projects
AstraZeneca
10-2017 - 5-2021
Associate Director of User Experience
AstraZeneca
3-2014 - 10-2017
Senior (lead) User Experience Researcher & Designer
Sage
6-2013 - 3-2014
UX strategist/designer
TalkTalk
In the press

Media appearances

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Education
Master of Science - MSc
Northumbria University
Doctor of Philosophy - PhD (Current)
Swansea University / Prifysgol Abertawe
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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