Hayley Aronberg

Questioner
DISC Type : c

Head of Digital Marketing at Liontrust Asset Management PLC

United Kingdom

Overview

Hayley Aronberg is the Head of Digital Marketing at Liontrust Asset Management, leveraging extensive experience from roles at major companies like Morrisons. Described by colleagues as professional, organised, and driven, she holds a Professional Diploma in Digital Marketing and is a certified Prince2 Practitioner.

She has managed web projects and campaigns for high-profile clients including first direct, BBC, Disney, and McCain.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Digital Campaign Management
Responsible for planning and delivering large-scale digital campaigns across on-site, email, social media, display, and PPC for a major supermarket chain.
Social Media Strategy
Previously held overall responsibility for social media at Wm Morrison Supermarkets and has actively recruited for social media marketing roles.
Financial Services Marketing
Currently leads digital marketing for an asset management firm, sharing content related to financial market reviews and events.

Media Appearances

Hayley has no verified media appearances

Work History

4-2018
Head of Digital Marketing at Liontrust Asset Management PLC
9-2015 - 4-2018
Digital Marketing Manager at Liontrust Asset Management PLC
11-2011 - 6-2015
Digital Marketing Manager at Wm Morrison Supermarkets Plc
6-2008 - 11-2011
Account Manager at MadeByPi
1-2008 - 7-2008
Digital Content Producer at Branded3

Education

2010 - 2011
IDM Professional Diploma in Digital Marketing from The Institute of Direct and Digital Marketing
2008 - 2008
Prince2 Practitioner from Aim Academy

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Mid-senior Designation : Head of Digital Marketing at Liontrust Asset Management PLC
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Insights For Selling To Hayley

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hayley is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Hayley

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hayley move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Hayley take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Hayley

Personality Compatibility


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