Tony Liao

Examiner
DISC Type : cs

Interim Department Chair at University of Houston

Houston, Texas, United States

Overview

Tony Liao is the Interim Department Chair for Information Science Technology at the University of Houston. A Cornell University Ph. D. graduate, he directs the CougAR Lab, researching the societal impact of emerging technologies like augmented and virtual reality, and how they affect human perception and daily life.


His research explores the tension between user embodiment and privacy protection in virtual reality systems that utilize advanced body-tracking technologies.

Personality Overview

Tough To Convince

Process Oriented

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Augmented Reality
He is the director of the CougAR (Cognition, Technology, and Augmented Reality) Lab and his primary research focus is on AR's use in everyday life.
VR Privacy
His recent publications analyze the trade-offs between immersive VR experiences and the privacy risks associated with body-tracking technologies.
Emerging Digital Media
As Interim Chair, he is actively hiring faculty with expertise in AI/Machine Learning, AR/VR, and Robotics to grow the department's capabilities.

Media Appearances

A Whole New (Virtual) World – UH Digital Media Program. Featured in University of Houston Stories Magazine

See Now

Work History

12-2025
Interim Department Chair at University of Houston
8-2021
Associate Professor at the University of Houston at University of Houston
8-2016 - 8-2021
Assistant Professor at University of Cincinnati
7-2014 - 7-2016
Assistant Professor at Temple University

Education

2008 - 2014
Doctor of Philosophy (Ph.D.) from Cornell University
Summer Doctoral Program from Oxford Internet Institute

More Information

Social Presence :

Prographics :

Exp : 11 Location : Houston, Texas, United States Job Level : N/A Designation : Interim Department Chair at University of Houston
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Tony

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Tony take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Tony

Personality Compatibility


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