Hayley Clifton

Critic
DISC Type : C

Head of Communications & B2B Marketing at Carter Jonas

London, England, United Kingdom

Overview

Hayley leads communications and B2B marketing at Carter Jonas, responsible for budget and strategy across the firms Rural, Infrastructure, P&D, and Commercial divisions. Her career has included progressive marketing roles at both Strutt & Parker and Carter Jonas, specializing in the property sector. She holds a Bachelor of Laws from Cardiff University.

Outside of her primary role, Hayley demonstrates a strong engagement with the sectors she represents. She frequently attends major industry events, including agricultural events like the Royal Cornwall Show and the Great Yorkshire Show, as well as energy sector conferences such as All-Energy in Glasgow.

Interestingly, she began her higher education not in marketing, but by studying law in both the UK and France.

Personality Overview

Objective Thinker

Negotiator

Critic

It is very likely that they will negotiate pricing or other important terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

B2B Marketing Strategy
As Head of B2B Marketing, she is responsible for setting and implementing the marketing strategy for four of the company's five divisions.
Rural & Agricultural Sector
Her career has a significant focus on rural property marketing, and she actively attends major agricultural shows like the #GreatYorkshireShow.
Infrastructure & Energy
Her responsibilities include marketing for the infrastructure division, and she has shown interest by attending the #AllEnergy conference.

Media Appearances

Hayley has no verified media appearances

Work History

9-2025
Head of Communications & B2B Marketing at Carter Jonas
7-2023 - 9-2025
Head of Rural, Infrastructures and Planning & Development Marketing at Carter Jonas
1-2019 - 7-2023
Head of Rural & Infrastructures Marketing at Carter Jonas
12-2016 - 12-2018
Marketing Manager (Rural) at Strutt & Parker
5-2015 - 12-2016
Marketing Executive (Regional Residential) at Strutt & Parker

Education

2008 - 2012
Bachelor of Laws (LLB) from Cardiff University / Prifysgol Caerdydd
2010 - 2011
Droit Europeen from Université de Rennes I

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Communications & B2B Marketing at Carter Jonas
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Insights For Selling To Hayley

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hayley is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Hayley

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Hayley move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Hayley take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Hayley

Personality Compatibility


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