Hazel McPherson 🦊

Questioner
DISC Type : c

Co-founder & Director at CSIDES

Greater Bristol Area, United Kingdom

Overview

Hazel McPherson is the award-winning Founder and CEO of 4FOX Security, specializing in making cybersecurity accessible for businesses. A former CISO in global finance with over 20 years of experience, she holds an MBA and an MSc in Cyber Security. People describe her as passionate, organized, strategic, and a true leader.

She is deeply committed to community building and education, co-founding the non-profit CSIDES to improve cyber resilience in coastal communities. Hazel actively mentors, serves as a director for BSides Bristol, and has launched networking initiatives for women in the South West. She also hosts the "Flobble Gobble" podcast.

Interesting fact: To make cybersecurity engaging for students, she once demonstrated a "Machine In The Middle" attack using a pineapple device.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Making Cyber Accessible
Her company, 4FOX Security, is founded on the principle of providing practical, plain-language cybersecurity guidance to businesses of all sizes.
Cyber Community Building
Co-founded CSIDES, a non-profit dedicated to improving cyber resilience in coastal communities, and is a director of the BSides Bristol security conference.
Women in Tech
Launched "Firewalls and French Toast, " a networking brunch for women in the South West, and actively mentors women in the technology and cyber industries.

Media Appearances

Hazel has no verified media appearances

Work History

1-2025
Co-founder & Director at CSIDES
11-2023
Founder & CEO at 4FOX SECURITY
4-2017 - 4-2025
Chief Information Security Officer (CISO) at Societe Generale
11-2012 - 3-2017
Core Systems and Security Manager at NHS
8-2010 - 11-2012
Head of IT (EMEA Distribution) at The Yankee Candle Company, Inc.

Education

2016 - 2018
Master of Science (MSc) from Northumbria University
2021 - 2023
Executive MBA from Wrexham University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Bristol Area, United Kingdom Job Level : Leadership Designation : Co-founder & Director at CSIDES
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Insights For Selling To Hazel

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hazel is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Hazel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hazel move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Hazel take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Hazel

Personality Compatibility


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