Karen Pascha-Gladyshev

Inspirer
DISC Type : id

Member at the Boardroom

Munich, Bavaria, Germany

Overview

Karen Pascha-Gladyshev is the Senior Vice President of Global Commercial Development at the LEGO Group, leveraging extensive experience from senior roles at LOréal and British American Tobacco. A graduate of the University of Hamburg, she has a proven track record of driving growth and transformation across global consumer industries.

Outside of her global role, Karen is a mother of two who has spoken publicly about the experience of being an expat parent and balancing career with family. She enjoys unique team-building activities, such as baking classes and traditional Danish games, and shares a love for building with LEGO bricks with her family.

She has appeared on podcasts discussing the empowerment of children and the challenges faced by working mothers.

Personality Overview

Generous

Fast Adopter

Achievment Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Global Commercial Growth
Leads global commercial development at the LEGO Group, with a career focus on delivering sustainable growth and market impact for major consumer brands like L'Oréal and BAT.
Team & Culture Building
Fosters a strong team culture through unique shared experiences, including baking classes and celebrating Danish traditions like the "Snyd" dice game with her leadership team.
Working Mothers' Empowerment
Has spoken on podcasts about her personal experiences as an expat working mother, discussing the challenges of balancing a global career with family life.

Media Appearances

Karen has no verified media appearances

Work History

1-2026
Member at the Boardroom
1-2023
Senior Vice President Global Commercial Development at the LEGO Group
2-2019 - 1-2023
Vice President / General Manager Europe Central (Germany, Austria, Switzerland) at the LEGO Group
4-2015 - 8-2018
General Manager L'Oreal Professionnel at L'Oréal
4-2012 - 3-2015
Managing Director Marketing and Sales Germany at British American Tobacco

Education

2017 - 2021
Master of Science - MS from Euro-FH Europäische Fernhochschule Hamburg
1995 - 2000
Diplom-Kauffrau from University of Hamburg

More Information

Social Presence :

Prographics :

Exp : 25 Location : Munich, Bavaria, Germany Job Level : Leadership Designation : Member at the Boardroom
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Karen

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Karen take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Karen

Personality Compatibility


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