Hazem EL Taha

Trailblazer
DISC Type : DI

Senior Vice President, Group Marketing Technology | International Wealth Premier Banking at HSBC

London, England, United Kingdom

Overview

Hazem is a global MarTech leader at HSBC with 18+ years of experience driving digital transformation and AI-powered personalization in EMEA and Asia. A graduate of the University of Westminster, colleagues describe him as dedicated, innovative, and professional, excelling at implementing customer-centric strategies that deliver measurable ROI across international markets.


He chairs the Global MarTech SteerCo at HSBC, aligning strategy and governance across more than 20 countries.

Personality Overview

Achievement-Oriented

Assertive

Friendly But Fast

If they come to believe in your value proposition, they will be your champion.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

MarTech Transformation
He leads HSBC's global marketing technology program, building scalable ecosystems to deliver commercial impact and enhance customer experience across 20+ markets.
AI Personalisation
His work involves implementing Gen AI for content automation and leveraging data to power precision targeting and omni-channel engagement in banking.
Customer-Centric Finance
As a featured speaker at industry events, he shares insights on building emotional connections with financial customers beyond simple transactions.

Media Appearances

Hazem has no verified media appearances

Work History

3-2023
Senior Vice President, Group Marketing Technology | International Wealth Premier Banking at HSBC
4-2022 - 3-2023
Global Digital Maturity Program Owner, WPB at HSBC
8-2021 - 4-2022
Global Digital Acquisition Program Lead, WPB at HSBC
3-2021 - 8-2021
Digital Delivery Consultant at Uber
9-2020 - 3-2023
Digital Marketing / MarTech Consultant at Self-employed

Education

2009 - 2010
MA in Marketing Communication from University of Westminster
2001 - 2005
BA from American University of Beirut
9-2025 - 12-2025
MiniMBA from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Leadership Designation : Senior Vice President, Group Marketing Technology | International Wealth Premier Banking at HSBC
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Insights For Selling To Hazem

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Display high self-confidence and expect them to have a strong personality.
  • Give them control of the sales process

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hazem is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Hazem

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Hazem move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Hazem take some risk or not?

  • They can take risks if necessary.

You And Hazem

Personality Compatibility


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