Heath Ashenfelter

Trailblazer
DISC Type : ID

Vice President of Marketing, Sourcing, and Private Label at Rural King

Greater Milwaukee, United States

Overview

Heath has no verified overview

Personality Overview

Persuasive

Friendly But Fast

Informal

They are more likely to accept new and exciting technologies.  A combination of speed and relationship gets the best response from them. They prefer to ensure that they are in control of the situation.

Topics They Care About

Heath has no verified topics they care about

Media Appearances

Heath has no verified media appearances

Work History

3-2026
Vice President of Marketing, Sourcing, and Private Label at Rural King
2-2022 - 2-2026
President & Chief Executive Officer at Pharmacal Company
2-2018 - 10-2021
Executive Vice President & Chief Merchandising and Marketing Officer at Fleet Farm
2016 - 2018
Vice President & Chief Merchandising Officer at True Value Company
2014 - 2016
Division Vice President - Merchandising at True Value Company

Education

Bachelor of Business Administration Studies from University of Wisconsin–Oshkosh

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Milwaukee, United States Job Level : Senior Designation : Vice President of Marketing, Sourcing, and Private Label at Rural King
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Insights For Selling To Heath

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heath is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Heath

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Heath move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Heath take some risk or not?

  • If necessary, they will be ready to take risks.

You And Heath

Personality Compatibility


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