Luca Pappalardo

Critic
DISC Type : C

Marketing and Communication at Storm Interface

Glasgow, Scotland, United Kingdom

Overview

Luca Pappalardo is a Marketing and Communication Manager at Storm Interface with over 15 years of experience in integrated B2B and B2C campaigns. A graduate of Università Ca Foscari Venezia, his colleagues describe him as talented and competent in managing strategies across Italy and the UK.

He is passionate about making technology accessible for people with disabilities. Luca actively champions inclusive self-service solutions, believing accessibility should be an integral part of every companys strategy rather than an afterthought.

At the recent NRF retail show in New York, he demonstrated how inclusive self-service technology works in the real world.

Personality Overview

Negotiator

ROI Driven

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Accessible Technology
His recent work and social media posts focus on creating and promoting genuinely accessible self-service kiosks for people with disabilities.
Inclusive Design
He champions the message that accessibility and inclusivity should be integral to a company's strategy, not an afterthought.
Integrated Marketing
He has over 15 years of experience managing both above and below-the-line marketing strategies for B2C and B2B companies in Europe.

Media Appearances

Luca has no verified media appearances

Work History

8-2025
Marketing and Communication at Storm Interface
12-2023 - 5-2025
Marketing Manager at Paythru
12-2021 - 11-2023
Growth Marketing Manager at 99 Ventures Ltd
5-2018 - 12-2021
Marketing Manager at REARO LAMINATES LIMITED
6-2015 - 5-2018
Marketing and Business Development Manager at Cullen Eco-Friendly Packaging

Education

2006 - 2007
Masters Degree from Università Ca'​ Foscari Venezia
1999 - 2004
BA Hons from Università di Catania

More Information

Social Presence :

Prographics :

Exp : 13 Location : Glasgow, Scotland, United Kingdom Job Level : N/A Designation : Marketing and Communication at Storm Interface
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Insights For Selling To Luca

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luca is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Luca

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Luca move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Luca take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Luca

Personality Compatibility


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